A tribute to their home ground, Aami Park, in the design of the New home shirt for the 2023–24 season of the Melbourne Victory, a club competing in the A-League, the top tier of the Australian football league. Alongside the club’s colours and logo design, the new home kit conveys the club’s identity and a sense of belonging to its local area and symbols, as well as a message of sustainability and respect for the environment. The entire match kit is, in fact, produced by Macron in Eco Fabric, 100% polyester fabric (%) made from recycled plastic, with the equivalent of around 13 0.5-litre bottles reused in the production of each jumper.
The new ‘Home’Melbourne Victory’s … is blue with a white polo-neck knit top. Centred on the chest, in white and using sublimation printing, is a chevron design that echoes that found in the club’s logo. Just above it, also centred, in silicone print, is the Macron the Hero, whilst the Melbourne Victory logo is on the left, over the heart, and the A-League logo is on the right. The back of the neck is personalised with the team’s colours, logo and a design featuring a sprig of heather, alongside the Macron logo and the text Designed in Bologna, to certify and highlight how each garment is conceived, designed and developed in the’Macron Headquarters.
On the inside of the hem of the jersey there is a personalised tape bearing the inscription OUR FOOTBALL LEAD UNITE CONNECT INSPIRE (“Our football. Leading. Uniting. Connecting. Inspiring”). The entire back of the shirt features an embossed design consisting of triangles of various sizes that evoke the modern and distinctive architecture of the’Aami Park, the ‘home’ ground of Melbourne Victory. The shorts are blue and feature the same triangular pattern as the shirt on the sides. The socks are also blue.
The jumper has a fit Slim fit, the main fabric is Echo Softlock and the inclusion of inserts made of Eco-Mesh make the garment particularly lightweight and ensure excellent breathability.
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