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Brand identity and optical design for the new home kit marking Oxford United FC’s return to the Championship

The excitement surrounding a historic achievement on the pitch at Wembley has not yet faded at Oxford United FC, which has secured promotion to the Sky Bet Championship after a 25-year wait. In less than two weeks’ time, the English club is set to kick off the new season with their first league match against […]
31 July 2024

The excitement over a historic achievement on the pitch at Wembley has not yet faded at the’Oxford United FC, which has secured promotion to the Sky Bet Championship after a 25-year wait. The English club is set to kick off the new season in less than two weeks, with its first league match against Norwich City to be played at home at the Kassam Stadium. The English club is ready, just as the New 2024/25 Home Kit, produced by Macron and officially unveiled during the friendly match against. A kit that celebrates the club’s identity, combining it with an elegant and sophisticated graphic design. As with all of Macron’s partner clubs, the kit is made from Eco Fabric, a 100% polyester fabric made from recycled post-consumer plastic.

The Oxford United FC’s new 2024/25 home shirt It is predominantly yellow with a V-neck. The top features an all-over sublimation-printed design, with geometric shapes in various shades of yellow that create an optical effect. On the right side of the chest, in black, the Macron the Hero, on the left, on the heart side, the coat of arms of the’Oxford United.

The back of the neck is personalised with the club logo, the Macron logo and the words ‘Designed in Bologna’, to certify and highlight how each garment is designed, engineered and developed in-house Macron Campus. Another personalised detail can be found on the inside of the collar: a silicone strip bearing the words ‘DREAM. INSPIRE.’ repeated and interspersed with the image of an ox’s head, the symbol of the English club, which this year celebrates 131 years of history.

The home kit is completed by navy blue shorts with yellow detailing and yellow socks with a knitted top edge in a lighter shade of yellow. The shirt has a Slim fit, the main fabric is Eco Softlock. The presence of the rear panel in Eco Micromesh and the inserts in Eco Mesh They ensure the garment is lightweight and offers excellent breathability. 

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