On the eve of the international friendly against Cyprus, scheduled to take place at the Hristo Botev Stadium in Plovdiv, the Bulgaria revealed the New Home Kit made by Macron, technical partner of the ‘Luvovete’ from 2023. A kit that combines the colours and symbols representing the national team’s identity with a bespoke, refined and sophisticated design, the result of a collaboration between the Bulgarian Football Federation’s staff and the design department at Macron, a world leader in sportswear.

Bulgaria’s new home shirt is white with a red polo collar. The sleeves feature an embossed geometric pattern composed of small triangles, whilst the cuffs are green and embellished with graphic details, printed using the sublimation process, which draw inspiration from the traditional patterns found in this country’s textiles. The colour green also features in the wide vertical stripes down the sides of the shirt. Another striking graphic detail is the embossed design on the front, depicting the rampant, crowned lion found in the national team’s logo as well as on Bulgaria’s coat of arms.

The back of the neck is customised with a label that is half red and half green, with a background that echoes the geometric pattern on the sleeves and is broken up by three diagonal lines in the colours of the Bulgarian flag. On the right-hand side is the national team logo, whilst on the left is the Macron logo and the words ‘Designed in Bologna’, which certifies that every garment is conceived, designed and developed in the Macron Campus. Also inside the collar is a personalised inner tape bearing the words ‘РОД РОДИНА ТАТКОВИНА’, which evoke the concepts of lineage, homeland and family. On the chest, embroidered in red, the Macron Hero logo stands out alongside a fabric patch featuring the Bulgarian national team’s crest. The kit is completed by green shorts with a drawstring and red thigh bands, and red socks.

Bulgaria’s new home kit conveys a sense of belonging to the national symbols and colours, combined with a clear message of sustainability and respect for the environment, as is the case with every federation and club partnering with Macron. Being made entirely from Eco Fabric, the entire kit is in fact made from fabric produced from 100% post-consumer recycled plastic. The main fabric used is Eco Softlock, with the rear panel made of Eco Baimi and the inserts in Eco Mesh which make the garment lighter and more breathable.