A football jersey is magic, emotion, and it can also become an artistic expression. In this sense, the art exhibition created by Macron at the Macron Store Galleria Cavour On the occasion of Arte Fiera, An exhibition dedicated to the Italian art scene. Free to visit from February 7 to February 13, The special exhibition consists of five works of art, created to commemorate the three jerseys of Bologna FC 1909 for the 2024-2025 season.

The five works, which pay homage to some of the red-and-white club’s shirts this season, have been ‘interpreted’ by the Bologna-based artist. Michele Astolfi, These jerseys are decorated with tiles made from hand-painted Murano glass and adorned with Swarovski crystals. These are the Home jersey, the Third jersey and the special kit created by Macron for Bologna’s Champions League matches. In particular, the latter was made by Astolfi using the Original jersey worn by Riccardo Orsolini at Anfield against Liverpool in what was his debut in the UEFA Champions League.

The opening of the exhibition took place this evening at the Macron Store Galleria Cavour, with a brief press conference during which the project was presented and which was attended by Angelo Marino, Chief Brand and Communications Officer of Macron; Marco Di Vaio, Sporting Director of Bologna FC 1909 and the artist Michele Astolfi.

“In recent months, the Macron brand has shared its identity beyond the world of sport, immersing itself in fashion, design events and, on this occasion, in art. We want to promote the values at the heart of our products: performance, design, creativity and innovation, to inspire and engage an ever-expanding community of enthusiasts. – he said Angelo Marino, Chief Brand and Communications Officer of Macron. – The club’s shirts carry with them identity, experiences, emotions and, in this case thanks to the artist Michele Astolfi, they become true works of art capable of captivating in a different way. We are very happy that the artist was inspired for his creations by the shirts created by the Macron Style Office for Bologna FC, the team of our city to which Macron is linked since 2001 through a partnership among the longest-standing in the world of football.”

After participating in the Demo Festival in Amsterdam, with the exhibition at Arte Fiera, the ‘contamination’ journey that the Macron company is undertaking continues, leveraging design as an artistic expression and a universal communication tool.

The exhibition will remain open and free to the public until February 13, with an’Special opening until 24:00 On the occasion of Art City White Night on Saturday, February 8th.