The first meeting was held in the late afternoon of Wednesday, November 26th, in the Sala dei Sogni of the Macron Campus. Activefashion Show of O.N.E. – Own Nothing Else, the high-end lifestyle line recently launched by the Italian brand, a leader in sportswear internationally.

In the heart of Macron’s headquarters, a show took place that allowed the participants to admire the products of the current range and discover them in advance. some elements of the 2026 collections. In this context, the special guest of the day took the stage, Elisabetta Canalis, Global Ambassador of the brand, who will also be featured in the next O.N.E. campaign and who has illustrated the points of contact with the line Activefashion of Macron.

In the audience, along with those involved in the world of fashion, were also numerous friends of the brand, such as the former basketball player Carlton Myers, the comedian Paolo Cevoli, the guitarist Federico Poggipollini and the Bologna players Lorenzo De Silvestri e Federico Ravaglia.

With this first Activefashion Show, Macron consolidates the entry of the O.N.E. line into the high-end lifestyle segment, By strengthening the brand’s presence in an increasingly strategic area for the global market. The collections for 2026 are a further step in a journey designed to meet the needs of enthusiasts of an active lifestyle, combining the quality of technical materials that have always been a strength of the brand with a contemporary aesthetic with a strong identity. To stay updated on the O.N.E. – Own Nothing Else line and discover all the products, you can visit the Dedicated page on the macron.com website.