The eyes and the gaze of Omar Bortolacelli when the last of the 500 meters of the climb to San Luca, which was done with the help of a Rewalk 6 exoskeleton, were overcome, are enough to explain the emotion and joy of all those who contributed to the project “IRONWALK” being realized. Macron is happy and proud to have been by Omar’s side, who, by force of will, passion, and the desire to overcome his own limits in order to achieve the goal, proved to be a true Macron Hero.

A challenge that meant commitment, passion, effort, and often even pain. The ‘IRONWALK’ project required a month of intense preparation for Omar, who, for ten years, has been on a wheelchair due to an accident. A month spent training and getting used to the exoskeleton that has been his “faithful companion” in this undertaking and has allowed him to overcome the challenge of completing the final part of the climb to San Luca, a symbol for all Bolognese.

The initiative, which today reached its peak, is a powerful message that highlights the value of sport as an activity necessary for the physical and mental health of individuals. Sport accessible to all, in all its forms. The “IRONWALK” project and Omar’s personal story are an important tool for talking about road safety, as a culture and social commitment, also through education and the promotion of responsible behaviors.

The event also aims to raise funds for non-profit associations close to the initiative’s philosophy through a crowdfunding campaign that began over a month ago and will continue until July 15, allowing for the provision of concrete and financial support to 4 associations that work to raise awareness among adults and children about social and prevention issues.

Macron believes in values such as sport, passion, sustainability, accessibility, social responsibility, and found it natural to embrace a sporting and human challenge like that of Omar Bortolacelli. A challenge that has shown how willpower and hard work can overcome any obstacle, even if it may seem impossible at first glance. Today, anyone who loves sports thanks to Omar has experienced an unforgettable moment.

“The pride of being a partner of the “IRONWALK Project” was multiplied when Omar reached his goal – stated Gianluca Pavanello, CEO of Macron – Moments like these give us a sense of what it means to be committed, passionate, strong-willed, and with a spirit of sacrifice. Omar’s inner strength and positivity immediately captivated us. At Macron, in the Hall of Dreams, there is a sign that reads: ‘A hero is a dreamer who never gives up.’ Omar dreamed, he did not give up, and he won”