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Macron, revenue in 2023 up by 15%

A significant increase compared to 2022 with significant performance in the 3 main European countries. Part of the success is attributed to Macron Sports Hub, the brand’s monomarketing sales network that, having reached 167 stores, plans further expansion in 2024 with 17 new openings. Over the past two years, the company’s growth has been driven by […]
31 January, 2024
  • A significant growth compared to 2022 with significant performance in the 3 main European countries.

  • Part of the success can be attributed to Macron Sports Hub, the brand's mono-brand sales network that, having reached 167 stores, plans further expansion in 2024 with 17 new openings.

  • Over the last two years, the company’s growth has directly affected its employees, who have seen an average increase in salaries and bonuses of 28%.

Macron's continuous path of growth continues and is confirmed from the closing figures of the company, whose turnover records a significant 15% increase rising from 170 million euros in 2022 to the 196 million recorded in 2023.

The growth, essentially homogeneous in the different countries where Macron operates, saw the excellent performance of the company’s three main markets confirmed, starting with United Kingdom, First market, followed by Italy and Spain. These results confirm the multi-country strategy and the strong international vocation of a company that has 80% of its total turnover abroad.

Macron is the technical sponsor of more than 90 professional clubs worldwide And it confirms for the fifth consecutive year its place among the top four brands in the UEFA ranking of technical football sponsorships in Europe.

A multi-sport company In which rugby also plays a leading role. In the World Cup held in Paris last year, Macron was the captain of 7 of the 20 teams, and in the Six Nations that begins this weekend Macron will be the captain of 50% of them: Italy, Scotland and Wales.

Determining the development of the company is The Macron Sports Hub project, the brand's mono-brand sales network, which was founded in 2010, Today it boasts 167 stores in more than 30 countries around the world. In 2023, there were 17 new openings, including those in Prague and Johannesburg, which represent the first absolute openings for these countries, and the forecast for the current year is to activate at least another 15 Macron Sports Hubs. The philosophy applied within a Macron Sports Hub is identical in every part of the world and offers each sporting entity a unique and tailored experience.

In the last two years The company’s growth directly affected the employees as well. which saw an average increase in their annual remuneration (annual gross salary) of 14%, to which must be added a similar average increase in company bonuses, for a total of The overall average increase in salaries and bonuses is 28%.

The people at the heart of the Macron project are not just the employees, but also those who need it most. Macron has been advocating this for years. projects of social solidarity, Cultural interest, assistance for disability, support for research and prevention in the medical field through donations of material, provision of financial contributions and direct sponsorships. During 2023 Macron has supported 48 projects with a total amount donated equal to € 291.368.

“We can only be proud to comment on the 2023 results: reaching almost 200 million in revenue is an extraordinary achievement” he stated Gianluca Pavanello, CEO of Macron. “Constant growth is the result of effective and efficient management of all phases from production to the sale of products, and an obsession with product quality and innovation, aimed at meeting the needs of an increasingly wide range of teams and athletes.”.

We look to 2024 with optimism because we are aware of the commitment, professionalism and passion that all the people who work in the Macron Group put into action every day. We are all already looking ahead to new goals that will allow us to continue this exciting growth journey.”

And speaking of growth, we cannot fail to mention The Macron Campus, A €25 million investment to build two new buildings in an area adjacent to Macron’s current headquarters. A multifunctional space of 100,000 square meters in total, with spaces for offices and showrooms, production facilities, storage and shipping of finished products, sports fields for testing materials, and plenty of greenery.

Evolution and quality also mean updating one’s digital structure through the adoption of the New ERP system – “SAP S/4HANA Cloud” for the management of purchasing, sales, logistics and production activities. A fundamental tool on which Macron will build the future of the company over the coming years.

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    MACRON SPA – VAT number 01675921207 – Company registration number 00442260378 – REA number 205114/BO – Share capital 842,344.55
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