The heart of Macron beats for Bologna. The roots of a company are the foundations of an activity that is born and grows in a specific territory. Macron and Bologna are an inseparable duo. Identity is fundamental for a company, for a brand. This is the reason why Macron's Board of Directors, On December 1st, he decided to contribute to the work of securing and consolidating the Garisenda Tower, The symbol of the city’s identity, through a donation of 100,000 euros.

The initiative of the Emilia Romagna brand, which joins forces with the City of Bologna, demonstrates the strong bond between the Crespellano company and the Emilia Romagna capital. This is a choice of action that has always been characteristic of Macron’s work: he has often been at the forefront of social initiatives and solidarity efforts. The relationship between Macron and Bologna is intense, and the sense of belonging to this city and the territory it represents is amply demonstrated by the inscription “Designed in Bologna”It is present on every product of the Emilian company and highlights how it is designed, planned and developed in-house. Bologna headquarters for the Italian brand.

In addition to the €100,000 contribution announced during the joint press conference with the City of Bologna, which was attended by Matteo Lepore, Mayor of Bologna, Gianluca Pavanello, The implementation of Macron’s CEO has also been announced. a special jersey dedicated to the Towers of Bologna. The jersey, which features a special graphic on the front with the words “WE LOVE BOLO”, is already on sale at Macron Sports Hub Bologna, the Macron Stores in Gran Reno, Rastignano and Galleria Cavour, the Bologna Welcome store and online at macron.com.

Part of the proceeds from the sale of this special t-shirt will be added to the amount already allocated by the Bologna-based company to support the work to protect the Garisenda Tower.

“It was really easy to choose to support the Two Towers of Bologna. – he commented Gianluca Pavanello, CEO of Macron – Macron and Bologna have always been one and the same. For this reason, we donated 100,000 euros to our city and for a monument that symbolizes Bolognese identity. Giving Bologna, in a concrete way, the love we receive from it every day was a must. In our own way, we also wanted to create a special t-shirt in which part of the proceeds will be added to the already donated amount. The Garisenda Tower is a heritage of all and I am sure that the contribution to save it will come from everywhere.”.