· The Board of Directors of Macron approved the 2024 budget with consolidated revenue of €223.6 million and pro forma EBITDA of €45.1 million
· The United Kingdom and Italy are the first two markets for a global brand that generates almost 80% of its turnover outside national borders
· The development trend remains extremely positive also in the first quarter of 2025, with a YoY increase of 24.1%
2024 was another record year for Macron, the leading brand in the sportswear sector, which closed its financial year with record sales. further double-digit growth.
The consolidated turnover of the company as of December 31, 2024 exceeds 200 million euros and stands at €223.6 million, up 13.7% compared to 2023 (€196.6 million) and more than 30% compared to 2022 (€170 million). Pro forma EBITDA rises from €33.8 million in 2023 to €39.8 million in 2024. €45.1 million of 2024, reaching 20.2% of turnover and proving the sustainability of this growth trend.
The first markets in terms of total sales are United Kingdom e Italy – both above 20% – but Macron’s economic strength is also evident from development data that are substantially homogeneous in all the countries where the Bologna-based company operates. These indicators confirm the strength of international vision and of multidisciplinary and multi-country strategy, Which, during 2024, was applied in an even more decisive manner with initiatives such as the inauguration of the new headquarters for distribution in the USA in Bridgeport, Connecticut, and the entry of the Macron Hero into the world of motorsport through partnerships with Lamborghini and with the Monster Energy Yamaha MotoGP team.
The ambition to become ever bigger, inherent in the company’s spirit since its name (Macron derived from the Greek prefix “makro”, which means “big”), it already points the gaze towards the future. A future built daily by a passionate team within a house, the Macron Campus, Always more welcoming, functional and sustainable. In 2025, in the area surrounding the Campus in Valsamoggia, the expansion works will begin, which, with an investment of approximately 20 million euros, will lead to the construction of two new buildings and an overall extension of the headquarters to 100,000 square meters.
2025 will also be the year of the arrival on the market of Macron Clubhouse, The high-end collection consists of garments with functional design, designed to be worn in everyday life and made with high-quality, performance-driven and innovative materials. Entering the world of fashion represents an important project for Macron and aims to further enhance the brand’s perception, following the philosophy of “Designed in Bologna” with values of tailoring, style, elegance and taste.
“There is great pride in this latest record turnover, which is the direct result of the quality of the daily work of a tight-knit and ambitious team. – declares Gianluca Pavanello, CEO of Macron – “Macron’s very nature is to constantly set bigger goals, and for this reason we are already looking ahead to the next challenge, ready to seize new opportunities and continue to inspire every person to become their best self, with products that combine performance, style, and passion. The growth of recent years and the results of the first three months of 2025 show that the direction is the right one.”.
Macron’s development trend remains extremely positive even in the first quarter of 2025. Despite the instability and complexity of the international economic scenario, the increase compared to the same period last year is 24.1%.
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