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Macron 4 The Planet, Macron’s green philosophy at the “Biodiversity and People” congress”

Macron has long been on a specific sustainability journey that translates into the “Macron 4 the Planet” project. A series of activities and best practices that involve all areas of the company, from production to distribution to corporate welfare, where specifically there are many initiatives that put people at the center. Working at Macron […]
09 October, 2023

Macron has long begun a precise path of sustainability that translates into the “Macron 4 the Planet”. A series of activities and best practices that involve all areas of the company, from production to distribution to corporate welfare, where specifically there are many initiatives that put people at the center. Working at Macron means being part of a team that, with passion, professionalism, and commitment, strives towards the same goal. This commitment has been enriched this year with another important addition: an apiary has been installed in the company’s green spaces in collaboration with Apicolturaurbana.it, a company that is a point of reference for biodiversity protection projects in Italy.

Sustainability, respect for the environment, recycling, recovery, and the protection of biodiversity are the themes that Macron brings as a contribution to “Biodiversity and people”conference organized by Bee it and Apicoltura Urbana and scheduled for October 13 in Milan (Phyd, via Tortona 31, 9:00-13:30).

Isabella Aldini, Macron’s Senior Manager of Corporate and Product Communications will share with the audience the responsible path that the Bologna-based company has taken over the years, starting with the production of technical clothing. Eco Fabric, The fabric is made from 100% recycled polyester yarn and certified by the Global Recycled Standard: for the production of each Eco-Fabric jersey, 13 plastic bottles of 0.5 l are recycled. All the team kits of Macron are made with this fabric.

Another step was the accession to “Better Cotton Initiative”, the main Non-Profit organization with the aim of ensuring a more sustainable cultivation of cotton and a higher standard of natural fiber. More and more items in the Macron catalog are produced with this type of cotton. Another conscious choice is the one of reduction of packaging materials and the use of FSC certified paper and cardboard and recycled polyethylene 100% polybags. A daily commitment that takes place in an innovative location and built with sustainability criteria. The energy is produced from renewable sources, the rainwater is collected in large tanks and used for irrigation, the work spaces have been designed for the well-being of the people.

People are important to Macron and there are numerous welfare and training initiatives designed for employees. Wellbeing, family and training. From free access to 2 gyms within the company equipped with the latest generation machines and equipment, to training courses to improve one’s skills within the company. The Bonus for weddings and births, the welfare (€500/year in goods, services and benefits that can be easily accessed through an online platform) and the contribution in favor of children under 18 intended to cover the purchase of educational materials such as books, PCs, and digital devices. The insurance assistance fund to cover the entire family unit.

The people at the heart of the Macron project are not only the employees, but also those who need it most. For years, Macron has supported social solidarity projects, cultural interest, help for the disabled, support for research and prevention in the medical field, through donations of materials, the provision of financial contributions, and direct sponsorships.

Actions that increase awareness of being protagonists of change and active participants in the safeguarding and respect of the environment.“The experience with Apicolturaurbana.it makes us happy and proud, and the project involved the entire company. – he declared Gianluca Pavanello CEO of Macron – Macron 4 the Planet means contributing with practical actions to the common well-being by developing a sustainable consciousness in the broadest sense of the term, raising awareness among people about virtuous behaviors, such as the protection of bees, which benefit future generations.

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