Aalborg BK, the historic Danish club that celebrated the 140th anniversary of its foundation last year, and Macron, the international leader in teamwear, have announced the renewal of the partnership that has united the Røde and the Italian company since 2021. Aalborg BK is a multi-sports club which, in addition to football, operates teams in ice hockey, handball and floorball, all competing at the highest level in their respective disciplines.
In football, the Danish red-and-whites boast four national league titles, three Danish Cups and numerous appearances in European competitions. The club is deeply committed to the development of young talent and to a programme of continuous growth that has established it as an important point of reference within the national sporting landscape. These activities and values make Macron the ideal partner for a project founded on a shared vision of sport: development, identity, investment in youth and the constant pursuit of excellence.
The new multi-year agreement includes the supply of technical apparel and sportswear designed to support both the first team and the Academy pathway, helping to nurture emerging talent and contribute to the sporting development of the local area. The collections are developed to meet the needs of athletes on the field while also offering supporters distinctive products capable of expressing Italian style, design and the club’s red-and-white identity.
Another key element of the partnership is the commitment to sustainability and social responsibility. The use of environmentally sustainable materials, such as Eco Fabric made from recycled plastic, reflects the shared ambition to combine technical innovation with respect for the environment.
Gianluca Pavanello, CEO of Macron, said: “We are delighted to renew our partnership with Aalborg BK, a Danish multi-sports club with a rich tradition. A long-term agreement such as this not only reflects the strong relationship that has developed between our two organisations but also allows us to work in complete harmony to create dedicated technical apparel, designed to meet every specific requirement while, alongside performance, celebrating the important history of this club, its values and its symbols.”
“We are both proud and humbled that Macron has chosen to extend and, at the same time, upgrade its partnership with AaB, even though there is still a year remaining on the current agreement. This is the largest kit deal in the club’s history”, said AaB’s Managing Director, Michael Tuxen Boll. “During this process, we have carried out a thorough review and noted considerable interest in becoming AaB’s kit partner, but it became clear to us relatively quickly that, on all counts, it is in our best interests to continue our loyal partnership with Macron, who have also demonstrated a strong desire to continue their collaboration with AaB, which tells us that they believe in the club, in our direction and in the ambitions we are working towards every single day, says Michael Tuxen Boll. We share the ambition to reach new sporting and commercial heights, and in that regard, our kit is one of the most visible symbols. At Macron, we are met with a wealth of expertise, great freedom in design, high quality and sustainability, and we look forward to wearing and presenting stunning collections to our fans in the coming seasons – created in collaboration between Macron and AaB”.
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