West Bromwich Albion FC, the historic English club competing in the EFL Championship, has unveiled its new 2026/27 Home Kit created by Macron, the Baggies’ technical partner for the past two seasons. A match kit that interprets the club’s tradition through a clean and instantly recognisable design, enhanced by the use of new fabrics developed by the Italian brand to combine technical innovation, comfort and aesthetic research. This choice forms part of the sustainability journey shared by Macron and its partner clubs, thanks to the use of Eco Fabrics made from 100% post-consumer recycled polyester.
The new West Bromwich Albion FC 2026/27 Home Kit features a knitted V-neck collar with navy blue and red detailing, a colour combination that is also repeated on the sleeve cuffs. The shirt retains the club’s traditional white and navy blue vertical stripes, created using sublimation printing, and is completed by red side inserts that enhance its dynamic appearance.
Further elevating the shirt’s design is the use of the new Eco 3D Knit Matrix fabric, a three-dimensional jacquard construction developed by Macron that gives the garment a refined embossed effect, enhancing both its visual and tactile appeal. Designed to deliver high performance standards, the fabric ensures durability, comfort and natural stretch, while the Eco Micromesh back panel and Eco Mesh inserts provide optimal lightness and breathability during sporting performance.
The inner backneck is customised with the club’s colours and crest, the Macron logo and the wording “Designed in Bologna”, certifying that every garment is conceived, designed and developed at the Macron Campus. Displayed on the chest are the Macron Hero, embroidered in white on the right-hand side, and the West Bromwich Albion FC crest on the left. On the outer backneck, centred between the shoulders, the acronym WBA appears in navy blue italic lettering.
The kit is completed by two shorts options: a white version with navy blue side panels and matching drawstrings featuring red aglets, and a navy blue version with white detailing and a white drawstring. The navy blue socks are enhanced by a thin white horizontal stripe positioned just below the top turnover.
The new West Bromwich Albion FC 2026/27 Home Kit, together with the other items in the collection created by Macron for the English club, is available in the dedicated section of the macron.com website.
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