ASM Clermont Auvergne, the French rugby club with more than a century of history, is preparing for a new season in Europe, with participation in the 2026/27 Investec Champions Cup. The Jaune et Bleu and Macron, the team’s technical partner since 2020, have completed the presentation of their 2026/27 Game Set by unveiling the new Euro Kit, which will be worn during European cup matches.
The new ASM Clermont Auvergne 2026/27 Euro Kit combines two shades of navy blue with elegant gold details. The shirt features a crew neck with a fine gold trim and an alternating pattern across the entire front, with horizontal bands of different widths. The bands in the darker shade feature two thin gold lines close to each edge, while those in the lighter shade are characterised by a gold spray-effect graphic. The same spray effect, set against a deep navy blue background, also features across the sleeves and shoulders, as well as on the lower section of the back of the kit.
The outer backneck features the acronym ASM (Association Sportive Montferrandaise) in gold lettering.
The inner backneck label is customised with the club colours, yellow and blue, the club crest, the Macron logo and the wording Designed in Bologna, certifying and highlighting that each garment is conceived, designed and developed at the Macron Campus.
The shorts are navy blue and feature the shirt graphic on the sides, with brighter blue bands, gold lines and the spray effect. The navy blue socks feature a lighter blue upper cuff.
The Euro Kit is also made from Eco Fabric, fabrics produced using 100% recycled polyester from PET. This eco-conscious production has characterised Macron’s technical garments for years and means that, for every shirt produced, approximately 13 0.5-litre plastic bottles are recycled. Specifically, the main fabric used is Eco Armevo, which, together with the inserts in Eco Boditex and Eco Strong Mesh, allows the garment to combine lightness, breathability and maximum durability.
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