Eighty years of history worn with pride. Eighty years of identity, passion and belonging brought back to life in a shirt designed to celebrate one of the most iconic symbols in Italian football. To mark the 80th anniversary of its foundation, which took place on 12 August 1946 through the merger of Ginnastica Comunale Sampierdarenese and Ginnastica Andrea Doria, U.C. Sampdoria unveils its new 2026/27 Home Kit, created in partnership with Macron, the club’s technical sponsor.
A kit that pays tribute to Sampdoria’s origins, drawing inspiration from the historic 1946 shirt and reinterpreting its aesthetic codes through meticulous attention to detail and contemporary design. Every element encapsulates the history, identity and pride of a club that is unique on both the national and international football stage, and whose shirt has often been described as “the most beautiful in the world”.
Sampdoria’s new 2026/27 Home shirt comes in the club’s traditional royal blue, featuring a knitted polo collar and faithfully reproducing the elements that have defined its uniqueness for eighty years: the iconic horizontal white-red-black-white bands crossed at the centre by the St George’s Cross shield.
The tribute to the club’s 80-year history is expressed through a series of exclusive details. The entire shirt features an all-over embossed graphic incorporating a special anniversary logo created for the occasion: the number 80, with the zero represented by the St George’s Cross shield enclosed within a laurel wreath and topped by the silhouette of the Baciccia, Sampdoria’s iconic symbol. A graphic element that enhances the garment and reinforces its commemorative significance.
A further celebratory detail appears at the bottom of the shirt: a customised internal tape featuring a blucerchiati background and gold print, displaying the years 1946 and 2026 alongside all the trophies won by the club throughout its history.
Applied in thermoplastic material on the chest are the Macron Hero on the right-hand side and the U.C. Sampdoria crest over the heart. On the outside back neck, again in white silicone print, the 80th anniversary logo appears once more.
The internal back-neck area is further customised with an exclusive label divided by a blucerchiati stripe: on one side the 80th anniversary logo, on the other the U.C. Sampdoria crest, accompanied by the Macron Hero and the wording “Designed in Bologna”, highlighting how every garment is conceived, designed and developed at the Macron Campus.
The kit is completed by white shorts with a royal blue drawstring. Another historical reference in the kit is the choice of socks, which feature alternating horizontal white and royal blue stripes, exactly as they were worn in the early years of the Blucerchiati club’s history.
Like all kits produced by Macron for its partner clubs, the new U.C. Sampdoria Home kit is manufactured using Eco Fabric, materials made from 100% post-consumer recycled polyester. The main fabric used is Eco Poly Piquet, specifically developed for match kits to ensure lightness, comfort, durability and maximum breathability during sporting performance.
The new U.C. Sampdoria 2026/27 Home Kit, together with the full collection created by Macron for the blucerchiato club, is available from SampCity, the Macron Sports Hub in Genoa, the club’s official website and the dedicated U.C. Sampdoria section on macron.com.
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