Following the announcement of the new long-term partnership between Macron and TSG 1899 Hoffenheim, which begins with the 2026/27 season, the Italian brand and the German club have unveiled the new Home and Away Kits that will accompany the team throughout the upcoming Bundesliga championship. Both strips reinterpret the club’s tradition through refined design, technical innovation and meticulous attention to detail, while reaffirming the shared commitment to sustainability through the use of Eco Fabric, materials made from 100% post-consumer recycled polyester.
TSG 1899 Hoffenheim 2026/27 Home Kit refreshes the club’s traditional blue and white colour combination. The shirt features a V-neck collar with dark blue edging, echoed on the sleeve cuffs. The shoulders and raglan sleeves are white, while both the front and back of the body are finished in a vibrant shade of blue. Embossed vertically across the shirt is a repeated pattern inspired by the stag antlers featured in the historic coat of arms of the village of Hoffenheim. Reinterpreted through a contemporary graphic language, this emblematic local symbol successfully blends tradition and innovation, transforming an element of the region’s heritage into a distinctive feature of Macron’s new design.
On the chest, the white silicone-printed Macron Hero appears on the right, while the TSG 1899 Hoffenheim crest is positioned on the left. The back neck is customised with the club colours, the club crest, the Macron Hero and the wording ‘Designed in Bologna’, certifying that every garment is conceived, designed and developed at the Macron Campus. The Home kit is completed by blue shorts featuring dark blue trim and white and light blue detailing at the hem, paired with socks incorporating a white turnover and five horizontal blue hoops. The shirt is made from Eco Softlock, a highly technical, lightweight and durable fabric, ideal for professional match kits.
The 2026/27 Away Kit features an elegant off-white base combined with dark blue details. The crew-neck shirt is distinguished by an abstract sublimated graphic inspired by irregular brushstrokes, blending different shades of off-white and ivory to create a refined visual effect. This is further enhanced by the use of Eco 3D Knit – Matrix, one of the new jacquard fabrics introduced by Macron across this season’s partner club collections. This innovative fabric has been engineered to deliver outstanding technical performance, combining durability, elasticity and a distinctive three-dimensional texture.
On the chest, both the Macron Hero and the TSG 1899 Hoffenheim crest are applied using 3D thermoplastic printing. The Away kit is completed by off-white shorts with dark blue detailing and matching socks featuring a dark blue turnover and horizontal hoops.
The new goalkeeper kits have also been unveiled and are available in three colourways: fluorescent yellow, fluorescent green and orange. All three shirts feature a tonal geometric graphic, echoed on the shorts. Down the sides runs a customised vertical band incorporating the Macron Hero, presented in fluorescent coral on the yellow kit, fluorescent pink on the green version and fluorescent turquoise on the orange design.
The full Macron collection for TSG 1899 Hoffenheim is available through the dedicated club section on macron.com.
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