Stoke City FC and Macron are unveiling the new 2026/27 Home Kit, a shirt that celebrates the Potters’ tradition through significant elements of innovation. For the English club and the Italian brand, the leading international brand in teamwear, the upcoming season will also mark a significant milestone: the beginning of their tenth year of partnership, a journey built through collections that have showcased the history and identity of Stoke City FC through continuous stylistic research and technical development.
Honouring tradition, the new 2026/27 Home shirt features the classic red-and-white vertical stripes that have defined the Potters for most of their 163-year existence. The shirt features a white knitted polo collar and white sleeve cuffs finished with a thin red trim. The shirt is further enhanced by the use of the new Eco 3D Knit Jacquard fabric, introduced by Macron for this season’s collections. This innovative construction develops patterns and textures directly within the fabric weave, creating a refined three-dimensional effect that enhances both the tactile and aesthetic qualities of the garment.
On the chest, alongside the black Macron Hero, appears another major innovation for Stoke City FC in the new season: the club’s new crest, inspired by the badge used between 1977 and 1992 and reinterpreted in a contemporary style. The logo incorporates some of the most representative elements of the club’s identity, including the traditional red-and-white stripes, a symbol recalling the historic kilns that characterised the city’s industrial heritage, the Stafford Knot and the club’s foundation year, 1863.
The inner backneck is customised with Stoke City FC colours, the new crest, the Macron logo and the wording ‘Designed in Bologna’, certifying that every garment is conceived, designed and developed at the Macron Campus. On the outer backneck, the Latin motto VIS UNITA FORTIOR appears in black, meaning “united strength is stronger”, a further reference to the club’s core values and the strong sense of belonging that characterises the English side.
The kit is completed by white shorts with a drawstring fastening and red side stripes, paired with red socks featuring a white turnover. The shirt has a Slim Fit cut and is primarily made from Eco 3D Knit – Matrix, a jacquard fabric composed of 100% recycled polyester, developed and engineered to ensure high standards of performance, durability and elasticity thanks to its specialised weave construction. This choice also reaffirms Macron’s commitment to increasingly sustainable production through the use of Eco Fabrics, materials derived from post-consumer recycled plastics.
The new 2026/27 Home Kit and all technical apparel produced by Macron for Stoke City FC are available in the dedicated section for the English club on the Macron website
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