Macron is set to make its debut in Spanish basketball through a new partnership with Club Baloncesto Gran Canaria. The Italian brand, an international leader in sportswear and a specialist in teamwear, will become the club’s new technical partner, supplying match kits, technical apparel and merchandising collections for both the first team and the youth academy.
Representing the city of Las Palmas and the island of Gran Canaria, Club Baloncesto Gran Canaria was founded in 1963 and, over the decades, has established itself as one of the most respected and consistent organisations in Spanish and European basketball. A regular presence in Spanish top flights since the 1994/95 season, the club has distinguished itself through sustained competitiveness, ambition and its ability to perform at the highest level.
Among its most notable achievements are victory in the Spanish Super Cup in 2016 and triumph in the EuroCup during the 2022/23 season, a success that further strengthened the club’s international profile. In recent years, Gran Canaria has maintained a regular presence in European competitions, confirming its status as one of the strongest and most ambitious clubs in Spanish basketball. During the most recent season, the team reached the Basketball Champions League Top 16.
The partnership will enable Macron to develop collections in which the club’s history, identity and sense of belonging are expressed through contemporary design, technical innovation and meticulous attention to detail. Match kits and apparel ranges will be created to reflect the spirit of the club, accompanying players and supporters alike both on and off the court.
As with all the Italian brand’s partner clubs, the new collections will be produced using Eco Fabric, a material made from 100% post-consumer recycled plastic, reaffirming Macron’s commitment to increasingly sustainable production.
“Club Baloncesto Gran Canaria is a prestigious and well-established organisation within Spanish and European basketball, and we are delighted to begin this journey together,” said Gianluca Pavanello, CEO of Macron. “Its history, strong regional identity and sporting ambition provide the ideal foundation for developing collections that combine performance, innovation and a genuine sense of belonging. Our objective is to create match kits and apparel ranges that authentically reflect the spirit of the club and its connection with its supporters.”
“Macron is an internationally renowned brand that has been a leading name in the sportswear sector for many years,” said Paris García, the club’s Marketing and Sales Director. “It is an honour for Club Baloncesto Gran Canaria that they have shown such keen interest in working closely with us, and we can’t wait to show our fans next season’s designs and the quality of the garments.”
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