Macron e World Rugby renew until 2029 A strategic partnership which, since 2022, has been based on mutual trust and shared values. The new agreement consolidates a collaboration that has distinguished itself on the major international stages over the years and which will continue for at least another three seasons with the supply of technical and leisurewear for race officials, staff, volunteers and all merchandising collections linked to the world’s leading tournaments, including the 2027 Men’s Rugby World Cup and that one Women’s 2029, both of which are due to take place in Australia.

The renewal of the contract with the international governing body for 15-a-side and 7-a-side rugby reaffirms the values of quality and innovation that set Macron apart in the sportswear market. The Macron the Hero It will continue to feature in the most renowned and prestigious tournaments in world rugby, such as the Rugby World Cup and the’HSBC World Rugby SVNS Series, further consolidating the Italian brand’s leadership in rugby.

Through this partnership, Macron and World Rugby will also continue to work together to support the global growth of rugby and its development at every level, helping to promote and raise the profile of a sport that brings together different communities and cultures. The Italian brand thus reaffirms its status as an international benchmark in the sector, thanks to the quality of its materials, its ongoing stylistic innovation and the expertise that have made the Macron Hero a recognised symbol throughout the world of sport.

Finally, the renewal underlines the shared commitment to sustainability, with the aim of promoting sustainable materials and production processes that are increasingly environmentally friendly, following an approach that has characterised the partnership from the very beginning.

Gianluca Pavanello, CEO of Macron: “Rugby is part of our DNA. In this sport, Macron enjoys a well-established and globally recognised leadership position, the result of years of commitment, innovation and a focus on the sport’s values. Continuing to collaborate with World Rugby allows us to consolidate this leadership, supporting referees, staff and fans with technical garments and collections that combine quality, performance and Italian design. We are ready for the prestigious international events that lie ahead, in which we will once again bring all our passion to bear to celebrate the spirit of rugby in the best possible way.”.

Michel Poussau, Chief Revenue Officer at World Rugby: “Macron is a leading name in the development of technical sportswear, and we are delighted to be able to extend our partnership until at least 2029, covering a further two editions of the Rugby World Cup. We share a common vision based on innovation and excellence in performance, and this enables us to provide the utmost support to Emirates World Rugby referees, volunteers and tournament staff as we look ahead to a particularly significant period for our sport. We are proud to be able to continue this collaboration in the years to come.”.