During one of the most eagerly awaited days of the’Wrexham AFC’s US Summer Tour, which began this morning with the participation in the Nasdaq Bell-Ringing Ceremony, the Welsh club and Macron – Technical Partner since 2016 and Official Partner of the 2026 Summer Tour – have unveiled the New home kit for the 2026/27 season.

The new home shirt, who will make his debut in the friendly against Liverpool at Yankee Stadium on Wednesday 29 July, pays tribute to the “Kop End” stand at the Racecourse Ground, the club’s historic stadium, and the deep bond that links Wrexham AFC to the community that has supported it for generations.

Built in Wrexham’s traditional red, the uniform translates as the club’s history, its symbols e collective memory in a contemporary and distinctive design, developed by the Macron Style Centre. This vision embodies the essence of the philosophy “Fashion in Sport” by Macron: a creative process that translates the codes of fashion into the world of sporting performance through refined aesthetic research, tailored craftsmanship and meticulous attention to detail, giving rise to products that express identity, style and sporting culture, and can be worn both on and off the pitch.

The Wrexham AFC’s new home shirt features a elegant design, featuring a white V-neck collar, trimmed with a thin red line – a colour combination also repeated on the sleeve hems. The shoulders and upper sleeves are in a slightly darker shade of red, whilst a vertical white stripe runs from the shoulder down to the bottom of the sleeve, giving the shirt a refined and distinctive look.

A central feature of the design is a an embossed design inspired by the iconic safety barriers at the Kop End, the historic stand at the Racecourse Ground. These barriers hold a special place in the memories of Wrexham supporters: after they were removed from the stadium, many were in fact reused as decorative features in fans’ homes and gardens, becoming enduring symbols of the extraordinary bond between the Racecourse Ground and the community that brings it to life.

This shared history is further celebrated on the lower left-hand side of the shirt via a silicone print inspired by the iconic road sign associated with the stadium: Racecourse Ground LL11 Wrexham. A further tribute to the club’s “home” appears on the back of the collar, where six flagpoles are depicted in white, each marked with a letter, which together spell out the words CAE RAS, the Welsh name for the Racecourse Ground. The design is completed by the detail showing the year 1864, which commemorates the founding of Wrexham AFC, a club that has played its home matches at this ground since its very inception.

On the inside of the collar there is a print depicting the Gresford Colliery Memorial alongside the number 266, in memory of the miners who lost their lives in the Gresford mine disaster on 22 September 1934. On the inside back hem, there is a silicone tape bearing the inscription: OUR GROUND, OUR SPIRIT – A TRUCK, A HYBRID.

On the chest, both embroidered, are the white Macron Hero logo on the right and the Wrexham AFC crest on the left. Inside the back of the neck is a personalised red label bearing the inscription WREXHAM IS THE NAME, together with the Macron logo and the words ‘Designed in Bologna’, certifying that the garment was conceived, designed and developed at the Macron Campus in Bologna.

Gianluca Pavanello, CEO of Macron, commented on the launch and the partnership:

“Wrexham AFC and Macron share a deep-rooted belief: identity matters. Every club has a history, a community and a set of values that make it unique. Our role is to translate these elements into design, creating products that capture the spirit of the people who wear them. With Italian style at the heart of our creativity, Macron combines craftsmanship, innovation and contemporary taste to redefine the relationship between sport and fashion. Our journey with Wrexham is a perfect expression of this vision: a partnership between two brands united by authenticity, ambition and the desire to create something truly distinctive. This is Fashion in Sport: when a shirt becomes much more than just a piece of clothing, transforming into a symbol of identity, culture and a sense of belonging.”

The CEO of Wrexham AFC, Michael Williamson, commented on the launch of the new 2026/27 home shirt:

“We are very proud to unveil the new home kit for the 2026/27 season in collaboration with our kit partner, Macron. The shirt features key design elements and exclusive details that pay homage to the Racecourse Ground and the historic Kop End, from where generations of Wrexham supporters have cheered on the team during home matches. From carefully crafted details, such as the embossed pattern inspired by the barriers of the old Kop woven into the fabric, to the patch dedicated to the Racecourse Ground sign, right through to the slogan ‘our ground, our spirit – ein tir, ein hysbrid’ on the lower back, this shirt celebrates the historic Kop and its place in our Club’s history. As the new Kop takes shape, rising on the very same site, the Home Kit pays tribute to the supporters who, over the years, have filled that stand, backing the Club through its toughest and most exhilarating moments, and who have helped to write our history together.”

Wrexham AFC’s 2026/27 home kit is completed by white shorts with a drawstring and red side stripes. The white socks feature a red top edge finished with a thin horizontal white stripe, complementing the club’s traditional colour scheme with a clean, contemporary design.

Like all the technical kits produced by Macron for its partner clubs, the new Wrexham AFC home kit is also made from Eco Fabric, a fabric made from 100% polyester derived from post-consumer recycled plastic. The main material of the jumper is the Eco Softlock, A lightweight, highly tear-resistant fabric developed specifically for professional competition kits, designed to ensure the comfort, durability and technical performance required by top-level athletes.

The Wrexham AFC’s new 2026/27 home kit It is available from the club’s official shops and online at wrexhamafc.co.uk (for fans in the UK) and wrexhamafcstore.com (for fans in the rest of the world).