The Anthem Jacket
The protagonists of this campaign are the Anthem Jacket drawn by Macron Style CenterIconic uniforms that professional teams wear when they enter the field and represent the collective ritual that precedes the performance.
To celebrate their uniqueness, Macron decided to involve five musicians from the BOSCO STUDIO project, Among them: three composers, who, on this occasion, wrote, played and performed an original song: the “Macron Anthem”.
Through “Sound of Us”, Macron explores the point of convergence between Design, identity and sound, By showing how the aesthetic language of the brand can interact with contemporary culture even in worlds other than the purely sporting one. Anthem Jacket stars The shooting belongs to five international clubs sponsored by the Bolognese brand: five jackets, five cultures, five instruments, for a single visual and sound symphony signed Macron.
As has already happened with “The Shape of Beauty”, The new campaign confirms Macron’s vision of design: a creative process that goes beyond the technical function and becomes a form of art. cultural and identity expression. “Sound of Us” It marks another step in this direction, demonstrating the brand’s ability to open itself up to new ideas and opportunities. New artistic contaminations, while maintaining the consistency of their own language.
The campaign “Sound of Us” It was launched on Macron’s social channels with the publication of a dedicated video, while the Macron Anthem is available for viewing and listening on Macron's YouTube channel. The Anthem Jackets are available to purchase on the dedicated page of the website. macron.com.
