The Special Jersey
The DEMO Festival Special Jersey 2025 It takes a symbol of sporting passion and athletic performance like a football jersey and fully transforms it into the world of design. A clear example of how these two fields can merge to create new forms of communication and cultural expression. Fashion, technology, innovation, style – in this event celebrating art in motion, they find the ideal place and moment to express emotions and passions in an aesthetic of everyday life that becomes art.
“This collaboration is another step in the process of strengthening the brand identity that we are pursuing in various areas beyond sports. Performance, aesthetic research, functionality, and innovation, which represent some of our most important values, are well represented in fashion, art, music, and, as in this occasion, in a global design event. For us, style is a universal language that connects people and ideas, and through this collaboration we want to share our vision with an increasingly passionate and wide-ranging community.”
A partnership, that with Demo Festival and Studio Dumbar DEPT®, which joins others in similar fields, such as that between Macron and Arte Fiera 2025 or the one with the Bolognese singer-songwriter Luca Carboni and the exhibition of his paintings, which testifies to how Macron’s horizons are expanding increasingly beyond the world of sport.
