BETTER COTTON INITIATIVE
We joined the BCI (Better Cotton Initiative), the largest cotton sustainability programme in the world: together with farmers, we tackle the negative impacts of traditional cotton production, supporting production and procurement that reflect Better Cotton principles and criteria. Production embraces all three pillars of sustainability: environmental, social and economic.
We are proud members of Better Cotton and we are committed to sourcing 50% of our cotton as more sustainable cotton by 2030; more sustainable cotton includes Better Cotton.
Better Cotton and its members support farmers who implement more sustainable production practices. Efficient and sustainable use of water and care for the health of the soil. Conservation of natural habitats and protection of natural fibre quality. Promotion of decent working conditions.
Better Cotton is sourced via a system of mass balance and is not physically traceable to end products.
ECO FABRIC
All the ECO fabrics used in our clothing are produced with 100% PET recycled polyester and are certified Global Recycled Standard.
This represents a tangible commitment to eco-sustainable production, which translates into a twofold advantage for the environment: producing this fabric requires less water and less energy, and above all it gives a second life to waste PET materials which would otherwise be thrown away. For every Eco-Fabric shirt produced, around 13 half-litre plastic bottles are recycled.
After its initial use, the waste PET material is collected, milled into 2 mm chips and subsequently processed to obtain a yarn that guarantees the same performance as virgin polyester thread. This way, polyester can be recycled multiple times without losing its original characteristics.
RENYCLE SOCKS®
From textile waste to high performance sports socks, already used by our top professional clubs: in collaboration with RadiciGroup, the leading global manufacturer of polymers, high performance technopolymers and advanced textile solutions, we have produced Renycle® socks, made entirely from recycled polyamide.
The yarn is obtained from recycled nylon 6, a highly prized material with excellent characteristics of strength, dyeability, softness and versatility. Through recovery and recycling, textile waste is converted into polymers and subsequently into yarns that maintain technical characteristics comparable to those from fossil fuel sources, but with significantly better environmental performance.
This new range of yarns, which is Global Recycled Standard certified, reduces CO2 emissions by almost 90% and saves over 87% of energy and 90% of water. A virtuous cycle for an eco-friendly and sustainable product.
LONG PRODUCT LIFE CYCLE
Minimising waste means focusing not only on production, but also on the distribution and after-sales service too. The main objective is always to offer high quality products that can stand the test of time both in terms of design and colour.
Ours are also semi-finished products, which are finished and customised only in the final phase of the sales process. This allows us to manage a wide range of neutral products in our warehouse, and to meet specific needs without having to go back to the production process and without forcing customers to stockpile materials that often end up not being used.
These anti-waste policies go hand-in-hand with services like our Online Club Shop, which allows clubs, members and club supporters to order as many customised products as they want, whenever they want, thus incentivising them to buy only what they really need. A choice that demonstrates the company’s commitment to sustainability and the reduction of waste.
ECO PACKAGING
Naturally, our commitment to environmental sustainability also extends to the choice of packaging materials used for our products, starting from fully recycled and recyclable plastic bags.
The poly bags in which products come, available in three sizes, are actually made of 100% recycled low density polyethylene which is Global Recycled Standard certified and the grip seal closure ensures they are reusable after opening.
The paper used for our product packs comes from a transparent supply chain and is certified according to the international standards of the Forest Stewardship Council®, an international NGO that has been promoting responsible management of the world’s forests for over 25 years.
BEECOME YOUR OWN HERO
With the commitment to contribute to the protection of biodiversity, 3 beehives have been installed in the green areas around the company in collaboration with Apicolturaurbana.it:
we protect
born every day
