From a young age, Gioele Pracucci had a special relationship with sports: he loved drawing the jerseys on the pages of his diary, imagining logos, colors, and stories. Today, that passion has turned into his job: at Macron, he holds the role of Social & Content Media Specialist. His task is to tell the brand’s story, give voice to its projects, and enhance every initiative through visual and textual content. After three years at the company, he has learned to get to know the dynamics in depth and navigate with awareness in the context, actively contributing to the growth of the brand.

Communicating a growing company
For Gioele, Macron represents an inspiring experience that is consistent with her aspirations: a young, dynamic environment that gives space to creativity and enhances personal contribution. Her goal is clear: to dedicate time, commitment, and ideas to building an increasingly strong and recognized identity. “There is truly room to make an impact here,” she says, emphasizing how this experience is proving to be formative and motivating in every way.

A consistent and recognizable brand identity
One of the most challenging aspects of his role is the communication related to the jersey launches: moments of great visibility, where it is essential to maintain stylistic consistency and visual impact. According to Gioele, leading the narrative of these launches is a valuable opportunity to strengthen the brand’s identity and build a recognizable style, while respecting the identities of the partner clubs. In the last three years, progress has already been made, but the ambition is to increasingly clearly dictate the communication line.

Passion as a driving force
For Gioele, working in sports communication is a privilege born from passion: “I think it’s a fortune to have a job that truly excites you.” The opportunity to be involved every day in what you love makes his commitment even more authentic. But it’s also a responsibility: telling the brand’s story means enhancing the work of everyone else, giving visibility to the quality of the production, conveying culture and values with consistency and credibility.

Communication as a strategic lever
Over these three years, Gioele has noticed a significant evolution: communication is increasingly perceived as a strategic activity within the company as well. Giving visibility to projects and the work of people helps strengthen the sense of belonging and create a shared identity. “It gives dignity to everyone’s work,” he observes, and this awareness is reflected in the quality of the content and the involvement of the teams.

Growing by leaving a mark
One of the characteristics that Gioele appreciates most about Macron is the ability to contribute concretely from the very beginning. From the very first day, he has felt the freedom to propose ideas, explore languages, and experiment with new expressive methods. “There is room for those who are willing to give something extra,” he says, highlighting how this approach is stimulating for those at the beginning of their professional journey. The projects overseen by the communication team are numerous and diverse: from producing photographic and video content to managing relationships with clubs and the media. Each campaign represents a collaborative effort and a shared satisfaction.

Macron in a word: team
If he had to choose one word to describe his experience with Macron, it would undoubtedly be “team.” Working with motivated people united by the same goal makes every challenge more manageable and every success more rewarding. “The spirit of teamwork is felt every day: it is conveyed by the leaders, by colleagues, and it is the same spirit that animates the world of sports, where we deeply identify.”

In this context, every project is more than just a job: it is part of a shared narrative, built by those who believe in what they do.