The first Activefashion Show dedicated to O.N.E. – Own Nothing Else, the recently launched high-end lifestyle line from the Italian brand and global leader in sportswear, took place in the late afternoon of Wednesday, 26 November, inside the “Sala dei Sogni” at the Macron Campus.
At the heart of Macron’s headquarters, guests were treated to an immersive show offering an exclusive preview of the Fall/Winter 2026 collection. Sharing the stage with the Creative Directors was the brand’s Global Ambassador, Elisabetta Canalis, who will also star in the upcoming O.N.E. campaign and highlighted the key touchpoints between the collection and Macron’s ActiveFashion vision.
In the audience, alongside fashion industry professionals, were many friends of the brand, including former basketball star Carlton Myers, comedian Paolo Cevoli, guitarist Federico Poggipollini, and Bologna FC players Lorenzo De Silvestri and Federico Ravaglia.
With this first Activefashion Show, Macron cements the positioning of the O.N.E. line within the high-end lifestyle segment, strengthening the brand’s presence in an increasingly strategic area of the global market. The Fall/Winter 2026 collection marks an important step forward in a journey designed to meet the needs of those who embrace a 24/7 active lifestyle—combining the superior quality of the technical materials that have always defined the brand with a contemporary aesthetic and a strong, distinctive identity.
To stay updated on the O.N.E. – Own Nothing Else line and explore the full range of products, visit the dedicated page on macron.com.
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