On the afternoon of Tuesday 19 May, the latest edition of the Activefashion Show took place at the Macron Campus, the exclusive format dedicated to Macron O.N.E. – Own Nothing Else, the high-end lifestyle line created by the Italian sportswear brand Macron.
At the heart of the Macron headquarters, guests experienced a show that offered the opportunity to admire products from the current O.N.E. range while also previewing selected pieces from the Spring Summer 2027 (SS27) collection, all while discovering the Campus’ new facilities. Providing the striking backdrop to the runway show was the new Macron Dome, the company’s innovative sports hub featuring a 600-square-metre gym, a basketball court and a padel court, an expression of the brand’s contemporary vision combining performance, design and lifestyle.
As part of the Activefashion Show, a panel discussion also took place focusing on the increasingly evident intersection between the worlds of sport and fashion. Participants included Carlton Myers, Brand Ambassador for Macron, alongside Federico Bernardeschi and Lorenzo De Silvestri of Bologna FC 1909.
With the Activefashion Show, Macron further reinforces the positioning of the O.N.E. line within the high-end lifestyle segment, strengthening the brand’s presence in an area that is becoming increasingly strategic for the global market. The garments presented exclusively to attendees represent a further step in a journey designed to meet the needs of people who embrace an active lifestyle, combining the quality of technical materials, long recognised as one of the brand’s key strengths, with a contemporary aesthetic that originates from performance and evolves into everyday style.
To stay up to date with the Macron O.N.E. – Own Nothing Else line and discover the full range of products, visit the dedicated page on macron.com.
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