The Special Jersey
The DEMO Festival Special Jersey 2025 takes a symbol of sporting passion and athletic performance – the football shirt – and brings it fully into the world of design. It is a clear example of how these two fields can merge to give rise to new forms of communication and cultural expression. Fashion, technology, innovation and style all find in this event – which celebrates art in motion – the ideal setting and moment to express emotions and passions through an everyday aesthetic that becomes art.
“This collaboration marks a further step in our ongoing journey to strengthen our brand identity across various fields beyond sport. Performance, aesthetic exploration, functionality and innovation – which represent some of our most important values – are very much present in fashion, art, music and, as on this occasion, at a global design event. For us, style is a universal language that connects people and ideas, and through this collaboration we aim to share our vision with an ever-growing and increasingly passionate community.”
This partnership with Demo Festival and Studio Dumbar DEPT® joins others in similar fields, such as the collaboration between Macron and Arte Fiera 2025, or the partnership with the Bolognese singer-songwriter Luca Carboni and the exhibition of his paintings, which demonstrates just how much Macron’s horizons are continuing to broaden, even beyond the world of sport.
