Italian sporting apparel brand Macron will dress a range of tournament staff at the ATP Cup, Melbourne Summer Series and Adelaide International in 2021. The new partnership will be the brand’s first in tennis and join’s Macron’s healthy portfolio of sponsorships around the world including 80 clubs and national teams across soccer, rugby, basketball, volleyball, baseball, handball, futsal, running, AFL and NRL. In Australia specifically, the brand holds partnerships with the A-League, National Premier League, Port Adelaide Football Club and the Parramatta Eels.
Tennis Australia Chief Revenue Officer Ben Slack said it was fantastic to see another international brand join the organisation’s partner family. “We are delighted to welcome international sportwear brand Macron as a new partner of the ATP Cup, Melbourne Summer Series and Adelaide International this year.”
Macron Australia Country Manager Andrea Palilla added, “It’s fantastic news for Macron to be associated with an international sporting organisation like Tennis Australia. “The exciting new partnership is part of our strategic plan to increase Macron’s presence in Australia and enter a new sport like tennis, which is extremely popular all over the world.“
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