Macron further strengthens its presence in the Estonian top football division. The Italian brand, an international leader in the teamwear sector, is the new technical partner of Nõmme Kalju FC, a historic club from Tallinn competing in the Meistriliiga, Estonia’s top flight. The long-term partnership officially began on 1 January and represents one of the most significant commercial and technical collaborations in the modern history of Kalju FC.
Nõmme Kalju FC boasts a history spanning over a century. Founded in 1923 and active in Estonia until the 1940s, the club was later re-established in 1997. Its honours include two national league titles, one Estonian Super Cup and two Estonian Cups. The most recent of these trophies was lifted in May last year, following the final against Levadia Tallinn, another leading Estonian club that has been wearing Macron technical apparel since 2023. The club has also recorded 16 UEFA Europa League qualifications and one appearance in the UEFA Champions League qualifiers. Thanks to the results achieved last season, Kalju FC has secured qualification for the 2026/27 UEFA Conference League qualifiers.
This wide-ranging partnership includes the supply of game kits to all men’s and women’s teams, the youth sector and the football academy. In addition to match kits, the Estonian club will also be provided with training and travel apparel, as well as a complete range of technical accessories. A key element of the collaboration between Macron and Kalju FC is the opening, within 2026, of a new Macron Lounge & Fan Shop to be built inside the club’s stadium, the Hiiu Stadium.
“The importance of this partnership,” said Gianluca Pavanello, CEO of Macron, “lies not only in its long-term nature, but also in the shared desire to build a high-level sporting project together. A project that involves the club, the players and the fans in a journey where the team’s identity is expressed through unique and exclusive garments capable of representing the spirit of Kalju FC. The players on the pitch will wear innovative, high-performance game sets, while supporters will have access to a merchandising and lifestyle range that they can wear with a strong sense of belonging to the club’s colours and symbols.”
“This agreement represents a major step forward for our club”, commented Kuno Tehva, President of Nõmme Kalju FC.“Macron is a global brand with an exceptional reputation in European football, and their commitment to Kalju, both technically and through direct investment in our stadium reflects our shared ambition. We thank adidas for many years of cooperation, but Macron’s philosophy and approach align even more closely with our strategic vision. Our players, academy and fans will benefit from world-class products and services. We are proud to welcome Macron into the Kalju family.”
PRESS CONTACTS
If you would like to request materials related to this article, please do not hesitate to contact us.
