Macron and World Rugby have renewed their partnership through to 2029, building on a relationship established in 2022 and grounded in mutual trust and shared values. The new agreement strengthens a collaboration that has stood out on the world’s leading stages and will continue for at least three further seasons with the supply of technical and athleisurewear for Match Officials, staff, volunteers, as well as all merchandising collections linked to major global tournaments, including the Men’s Rugby World Cup 2027 and Women’s Rugby World Cup 2029, both to be held in Australia.
The renewal of the contract with the global federation for the sport of rugby union reaffirms the commitment to quality and innovation that distinguishes Macron in the sportswear sector. The Macron Hero will remain visible across the most prestigious and high-profile tournaments in world rugby including the Rugby World Cup’s and the HSBC Svns Series, further consolidating the Italian brand’s leadership in the sport.
Through this partnership, Macron and World Rugby will continue to work together to support the global growth of rugby and promote its development at every level, helping to spread and enhance a sport that unites diverse communities and cultures. The Italian brand thus confirms its status as an international benchmark in the industry, thanks to the quality of its materials, continuous stylistic research and the technical know-how that has made Italian excellence a recognised hallmark throughout the sporting world.
The renewed agreement also underscores the partners’ shared commitment to sustainability, with the goal of promoting responsible materials and increasingly environmentally conscious production processes pursuing an approach that has been central to the partnership from the outset.
Gianluca Pavanello, CEO Macron: “Rugby is part of our DNA. Macron holds a solid and globally recognised leadership in this sport, the result of years of dedication, innovation and respect for the game’s core values. Continuing to work alongside World Rugby allows us to strengthen this leadership, supporting referees, staff and fans with technical garments and collections that combine quality, performance and Italian excellence in design. We are ready for the prestigious international events ahead, where we will once again bring all our passion to the field to celebrate the very best of rugby’s spirit.”
Michel Poussau, World Rugby Chief Revenue Officer: “Macron is a leader in the development of technical sports apparel, and we are delighted to be extending our partnership through to at least 2029, encompassing two Rugby World Cups. With a shared commitment to innovation and performance, we are committed to ensuring that our Emirates World Rugby Match Officials, tournament volunteers and staff are supported at the highest level as we look ahead to a landmark period for our sport. We look forward to continuing this collaboration for many years to come.”
PRESS CONTACTS
If you would like to request materials related to this article, please do not hesitate to contact us.
