Macron’s presence in the US market is expanding yet again with another prestigious agreement. Macron becomes partner of PGA Jr. League , which brings families and friends together around fun, team golf experiences for kids ages 17 and under, with expert coaching from PGA of America Golf Professionals. ‘From Grassroots to Pro’: never has one of the slogans expressing Macron’s approach to sport been so appropriate as in the company’s recent multi-year partnership agreement with PGA Jr. League, the organisation that represents young golfers in the United States. Starting this year, Macron will supply kits to thousands of PGA Jr. League courses in all parts of the United States, ‘dressing’ over 70,000 youngsters in two age groups: under 13 and under 17.
PGA Jr. League rappresenta per moltissimi ragazzi e ragazze la possibilità di approcciarsi al gioco del golf essendo seguiti da esperti allenatori della PGA, organizzazione che si sta avvicinando ai 100 anni di vita e che cura i principali tornei professionistici di golf. Un percorso che dal puro divertimento accompagna la crescita dei giovani golfisti attraverso la professionalità e competenza dello staff e dei coach della PGA.
Members of PGA Jr. League will immediately be provided with new game sets made by Macron and consisting of elegant, comfortable polo shirts in different versions for boys and girls. Two models are available: Sandler and Watson. Both are polos with knitted necks in navy blue and sea green. All the new shirts feature a horizontal orange band across the chest and tone on tone, dye-sub printed graphics on the front and back consisting of repeated series of crossed golf clubs. The PGA Jr. League logo appears on the left of the chest, and the Macron Hero on the back, between the shoulders. The main fabric is Piola, which combines a retro look with excellent softness and elasticity. Micromesh inserts give the shirts reduced weight and greater breathability. Along with the polos, members will also receive Macron headwear in the form of a customised PGA Jr. League baseball cap or visor.
This latest agreement confirms Macron’s expansion policy in the North American market. Last June, the company opened a subsidiary in Bridgeport, Connecticut, to optimise its support for the country’s top sporting federations.
““Our new agreement with PGA Jr. League is particularly important as it represents a further step towards establishing our brand in the United States. We are committed to the US market and are determined to invest in it and to become the point of reference for all US clubs, federations and sports associations,” declared Gianluca Pavanello, CEO of Macron. “This new partnership also represents our entry into the world of golf. We are delighted young American golfers will soon be able to benefit from Macron’s quality, technology and elegance.”
“Our partnership with Macron will further elevate the player experience for tens of thousands of kids by providing high-quality, customized gear that positions them–and their PGA Coaches–as the heroes of their story,” said Steve Tanner, Senior Director of Player Engagement with the PGA of America. “We admire Macron’s commitment to innovation through its unique designs and materials. Their utilization of the PGA Jr. League brand’s secondary colors, paired with the PGA of America’s crossed clubs, represents both the future and the storied tradition of the game.” ”.
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