Hannover 96, the German club founded in 1896 that currently plays in 2. Fußball-Bundesliga, and Macron have announced the renewal of the partnership that has linked the Italian brand to the ‘Die Roten’ since 2019. With this latest renewal, Macron is not only extending its ties to one of Germany’s most important clubs but is also consolidating its presence in a market where the Bolognese brand is seeing rapid growth. Over the years, the partnership has led to the design of unique kits that have celebrated the history and successes of the club from Lower Saxony. A good example is the 2023/24 Anniversary Kit marking the 70thanniversary of the club’s German Championship win.
Collaboration between the partners has led to the creation of highly technical garments, teamwear and merchandise that Hannover’s vast supporter base has always appreciated for their fashionable look and style too. The partnership is growing constantly stronger thanks in no small way to the synergy between the parties on questions such as the promotion of sustainability and respect for the environment. Both these themes have been expressed through ecologically sustainable teamwear made from Eco Fabrics, polyester materials obtained entirely from recycled post-consumer plastic.
“Over the years, the relationship between Macron and Hannover 96 has become one of great friendship and respect, and this has enabled us to work closely together on the development of truly unique collections,” declared Gianluca Pavanello, Macron’s CEO. “The game kits and special kits we have designed together have always expressed the identity of the club and the sense of belonging felt by its supporters. A partnership like this simply had to be extended, to the satisfaction of both parties. We can now look forward to continuing a project on which we find ourselves in perfect harmony.”
“From day one, Macron showed great interest in 96, in our history, and in the values that are important to us. This has allowed the partnership to continuously grow, becoming stronger and more trusting year by year,” says Pascal Helle, Head of Marketing and Sales at Hannover 96. “Together with Macron, we’ve been able to create truly special and extremely popular kits, like the commemorative kit celebrating 70 Years of the German Championship in the spring. We are very pleased to continue this special collaboration, equipping our pros, youth teams, and fans with high-quality and innovative products.”
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