The second chapter of the partnership started in the summer between Macron and Automobili Lamborghini, has been unveiled: it is the new Macron Activewear collection for Automobili Lamborghini, expressing innovation, functionality, and performance. A perfect synthesis of creativity and passion, essential characteristics for the two companies proudly sharing roots in the same territory (only 30 km divide the headquarters of Macron and Automobili Lamborghini).
The new Activewear collection, born from the collaboration between the creative staff of Macron and Automobili Lamborghini, represents the perfect encounter between performance and functionality. It is designed for men and women and consists of sportswear for fitness and running. The garments are made from high-quality technical fabrics, which guarantee comfort and freedom of movement. The design is unique and inspired by four iconic Lamborghini colours: Apodis Orange, Vathys Blue, Turbine Green and Pasifae Violet, enriched by embossed graphics, always tone on tone with a hexagonal weave that recalls the leather details of car seats.
The men’s collection includes a black rain jacket with Apodis orange detailing, the same colour combination in the turtleneck sweater. Turbine green, on the other hand, characterises the hoodie. In all these garments, the Automobili Lamborghini lettering stands out on the back, just below the shoulders and tone on tone. The t-shirts and the sleeveless tank top, which use all four colours both as a base and in the details, are made of the new soft jacquard and zephyr soft lock fabrics, which are light and comfortable. Shorts and long trousers are also available.
Black and purple Pasifae characterises the entire women’s collection, from the rain jacket to the t-shirt, from the bra to the shorts and leggings. Again, the embossed graphics that characterise all the garments recall the hexagonal pattern of the leather details on the seats of Lamborghini cars. Each garment in the new Activewear collection features a backneck customised with the logos of the two brands and the presence, on the sleeves or on the thigh edges for trousers, of the Macron Hero and Automobili Lamborghini logos.
A celebration of Italian excellence through an exclusive line that combines the innovation of Macron with the boldness of Automobili Lamborghini and that enhances the passion for sport, performance and team spirit. The new Macron-Lamborghini Activewear collection is available on the macron.com website in the section dedicated to the Sant’Agata Bolognese company, on the lamborghinistore.com website and at the Automobili Lamborghini flagship store in Sant’Agata Bolognese.
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