Macron and U.C. Sampdoria proudly unveil the new Home Kit that the Blucerchiati will wear throughout the 2025/26 season. This shirt celebrates the city of Genova and the deep sense of belonging shared by the club and its passionate fan base. Blending respect for tradition with refined design, graphic attention to detail and innovative, high-performance fabrics, Macron has created a kit that embodies both heritage and modernity.
The 2025/26 Sampdoria Home shirt features a classic royal blue base and a V-neck collar, crossed by the iconic four horizontal central stripes – white, red, black and white again – with the St. George’s Cross shield at the centre. Adding a distinctive touch, the upper part and shoulders are enriched by an elegant embossed graphic of concentric circles, inspired by the fountain in Piazza De Ferrari: the beating heart of Genova and a timeless symbol of meeting and togetherness.
On the chest, both in silicone print, the white Macron Hero appears on the right, while the club crest stands proudly on the left. On the outside of the rear collar, the word “GENOVA” is printed in white, while the lower back features a customised tape on a Blucerchiati background, decorated with a repeated black silhouette of the Baciccia, a historic emblem of the team.
The Home Kit is completed by white shorts with Blucerchiati horizontal bands on the sides and white socks featuring a Blucerchiati band and royal blue top trim.
All U.C. Sampdoria jerseys – like every Macron kit produced for its partner clubs – are made from Eco Fabric: 100% polyester derived from recycled post-consumer plastic. Together with other apparel and accessories from the official U.C. Sampdoria merchandise line, the new Home Kit is available at SampCity, the Macron Sports Hub in Genoa, on the club’s official website and in the dedicated Blucerchiati section of macron.com.
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