A tribute to history, identity and the origins of football. Macron and Hannover 96 celebrate the club’s 130th anniversary with the launch of a limited-edition Special Kit, a jersey with a strong retro-inspired aesthetic designed to honour more than a century of sporting tradition.
12 April 2026 marks the 130th anniversary of the German club’s foundation, a milestone celebrated through the concept “Teil dieser Geschichte” (Part of this history), which identifies the red shirt as one of the club’s most iconic and defining elements. The new kit will be worn by the first team during the home fixture against SC Paderborn on 18 April.
The design of the kit looks back to the origins of football and to the earliest shirts worn by the club. As documented in historical archives, Hannover 96 players were already taking to the pitch in simple red jerseys in the early 1900s, an element that inspired this contemporary reinterpretation. In line with this heritage, the shirt comes in a deep, intense shade of red, a colour that has become a distinctive feature within the club’s identity.
A key element of the kit’s concept is the stylistic choice to apply all front logos – the club crest, Macron Hero, main sponsor and official patches – in the same red tone as the shirt. This refined approach creates a clean and elegant tone-on-tone effect, enhancing the historical reference and giving the garment a strong heritage character. Also in tone-on-tone, a customised silicone band is positioned on the inner rear hem, featuring the dates of the club’s 130th anniversary, 1896–2026, repeated and interspersed with the Hannover 96 crest. The same dates are also embroidered on the external back neck.
Further enhancing the elegance of the shirt is the choice of fabric used for the front and sleeves: Eco Lanman. This jacquard fabric integrates a subtle pinstripe effect directly into its structure, composed of fine vertical lines that add depth and sophistication to the design. The back panel, made from Eco Micromesh, ensures breathability and lightness, maintaining optimal performance levels alongside the vintage aesthetic. Both fabrics belong to the Eco Fabric range, made entirely from post-consumer recycled plastic, confirming the shared commitment of Macron and Hannover 96 to environmental sustainability.
The kit is completed by black shorts, also featuring the club crest embroidered tone-on-tone. In addition to the outfield players’ version, a goalkeeper kit will also be available, characterised by a silver-grey base with anthracite details. In this version as well, the club crest, main sponsor and patches are applied tone-on-tone.
More than just a match kit, the 130th anniversary Special Kit represents a bridge between past and future: a tribute to the history and identity of Hannover 96, a symbol that encapsulates the passion and legacy of generations of players and fans, projecting the club’s colours forward as a timeless and unmistakable mark. The kit is available for purchase online in the section dedicated to the German club on macron.com.
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