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A new ‘armour’ for Europe: Macron and ASM Clermont Auvergne unveil the new 2025/26 Third Kit

ASM Clermont Auvergne’s new Third Kit pays tribute to the Yellow Army through a design inspired by the interlocking pattern of armour, a symbol of protection and a rallying point for shared identity.
October 13, 2025

Following the unveiling of the Home and Away versions, ASM Clermont Auvergne and Macron have now revealed the Third Kit that the French club will wear in their Investec Champions Cup fixtures, completing the 2025/26 Game Set. The new kit pays tribute to the Yellow Army – the name by which the club’s passionate supporters are known – through a design inspired by the interlocking pattern of armour. This kit, worn both by players on the pitch and fans in the stands, becomes at once a symbol of protection and a rallying point for shared identity.

The new 2025/26 Third Kit of ASM Clermont Auvergne is blue, featuring an all-over graphic recreating the intricate weave of armour. On the chest, the Macron Hero is embroidered in yellow on the right, while the club crest appears on the left. The outer back neck features the embroidered yellow acronym ASM. Inside the collar, a blue sweat tape carries the word CLERMONT interspersed with the Macron Hero in yellow. The inner backneck label is personalised with a background reflecting the graphic of the Home Shirt, alongside the ASM Clermont logo, the Macron logo and the wording Designed in Bologna – certifying and highlighting that every garment is conceived, designed and developed at the Macron Campus.

The Third Kit is completed by dark blue shorts with yellow drawstrings and side bands echoing the shirt’s graphic. The socks are entirely blue, featuring the acronym ASM in yellow at calf height.

As with all kits produced by Macron for its partner clubs, ASM Clermont Auvergne’s Third Shirt is made from Eco Fabric – 100% polyester obtained from recycled plastic – reaffirming the green philosophy shared by the club and its technical sponsor. The main fabric used is Eco Armevo, with inserts in Eco Boditex and Eco Strong Mesh, materials that combine lightness and breathability with maximum durability.

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