As the anticipation builds for the upcoming Top 14 season, ASM Clermont Auvergne has officially unveiled its new 2025/26 Home Kit. Designed and produced by Macron, the club’s official technical partner since 2020, the new kit will be worn by the “Jaunards” during their home matches at the iconic Marcel-Michelin Stadium.
The new Home Jersey features a refined dark blue crew neck and sleeve cuffs, complementing the jersey’s bold, all-yellow base. A subtle tone-on-tone “all-over” graphic, inspired by the rhythm of a heartbeat — a symbol of passion — runs across the shirt and reappears on the sleeve cuffs, enhancing the shirt’s dynamic look.
Inside the back neck, a custom label mirrors the jersey’s heartbeat pattern and showcases the club crest, the Macron logo, and the phrase Designed in Bologna — a proud statement underscoring that every garment is conceived, designed, and developed at the Macron Campus in Italy.
Also inside the collar is a sweat-absorbing tape, personalized with the word CLERMONT alternating with the Macron Hero symbol. This emblem is also featured on the right chest in dark blue, while the heartbeat graphic flows toward the ASM Clermont Auvergne crest on the left side. On the outside rear collar, also in dark blue, the acronym ASM (Association Sportive Montferrandaise) is printed.
The kit is completed by yellow shorts featuring blue drawstrings and side panels, which incorporate the same heartbeat design seen on the jersey. The yellow socks are finished with a dark blue top band, tying the look together.
Tailored in a Body Fit cut, the jersey is made primarily from Eco Armevo fabric, with strategically placed inserts in Eco Boditex and Eco Strong Mesh to deliver maximum performance and breathability.
While the new Home Kit proudly embraces the club’s tradition, it also reaffirms the shared commitment between ASM Clermont Auvergne and Macron to sustainability and environmental responsibility. The entire kit is made from Eco Fabric — a 100% recycled polyester material derived from post-consumer plastic.
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