Kits as visual manifestos
At Macron, every kit is born from a clear vision: to fuse style with function storytelling with performance. Football shirts are not simply pieces of technical apparel – they are visual manifestos of a design philosophy in which every detail speaks to the history of a club, the colours of a city and the values of a community.
“The Shape of Beauty” fully embodies Macron’s approach to design: never static, but dynamic, bold and expressive. Each kit in the campaign demonstrates how the brand language can adapt seamlessly to diverse contexts, identities and cultures while remaining consistently coherent and distinctive.
In an ever-evolving landscape, Macron stands by a design philosophy grounded in uniqueness: a tailored, deeply personalised approach capable of shaping different identities with consistency, character and meticulous attention to detail.
The kits featured in the “The Shape of Beauty” campaign include: AD Ceuta (Away), Austria Vienna (Away), Bologna (Away), Blackburn Rovers (Third), Bradford City (Away), Cádiz CF (Away), CA Osasuna (Home), Crystal Palace (Third), Dundee FC (Home), Ferencváros (Home), Levante UD (Third), Real Sociedad (Away), Sheffield Wednesday (Away), Standard Liège (Third), Stoke City (Away), Viktoria Plzeň (Away).
While each of the 16 shirts has a distinct design, they all proudly feature the hallmark “Designed in Bologna”, underscoring the fact that every garment is imagined, conceived and developed at the Macron Campus, in Italy.
