The Anthem Jackets
At the heart of the campaign are the Anthem Jackets designed by the Centro Stile Macron — iconic garments worn by professional teams as they enter the field, symbolizing the collective ritual that precedes performance.
To celebrate their uniqueness, Macron collaborated with five musicians from the BOSCO STUDIO project who wrote, performed and recorded an original piece: the Macron Anthem.
Through “Sound of Us,” Macron explores the intersection of design, identity and sound, showing how the brand’s aesthetic language can connect with contemporary culture beyond the boundaries of sport. The Anthem Jackets featured in the campaign belong to five international clubs sponsored by the Italian brand: five jackets, five cultures, five instruments for one visual and sonic symphony signed Macron.
Following the path traced by “The Shape of Beauty”, the new campaign reaffirms Macron’s vision of design as a creative process that goes beyond technical function to become a form of cultural and identity expression. “Sound of Us” marks another step in this direction, showcasing the brand’s ability to embrace artistic crossovers while remaining true to its authentic language.
The “Sound of Us” campaign has been launched across Macron’s social channels with a dedicated video, while the Macron Anthem is available to watch and listen to on Macron’s YouTube channel. The Anthem Jackets are available for purchase on macron.com.
