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HIGHLIGHTS
March 27, 2025

Macron Activewear for Automobili Lamborghini

Speed and elegance come together in a collection that combines innovation, performance and functionality.

Macron and Lamborghini: Dressed in Speed

The second chapter of the partnership launched in the summer between Macron and Automobili Lamborghini has been unveiled: it is the new Activewear collection, which expresses innovation, functionality and performance. A perfect synthesis of creativity and passion, essential characteristics for the two companies proudly united by their roots in the Bologna area (only 30 km separate the Macron Campus and the Automobili Lamborghini headquarters).

Functionality meets elegance

The new Activewear collection, created through a collaboration between the creative teams at Macron and Automobili Lamborghini, represents the perfect combination of performance and functionality. Designed for both men and women, it consists of sportswear designed for fitness and running. The garments are made from high-quality technical fabrics that guarantee comfort and freedom of movement. The design is unique and inspired by four iconic Lamborghini colours: Apodis Orange, Vathys Blue, Turbine Green and Pasifae Purple, enriched with embossed graphics with a hexagonal pattern that recalls the leather details of the car seats.

The men’s collection includes a black rain jacket with Apodis orange details, the same colour combination found on the high-neck sweater. Turbine green characterises the hooded sweatshirt. All these garments feature the Automobili Lamborghini logo on the back, just below the shoulders, in a tone-on-tone finish.

The T-shirts and sleeveless tank tops, which use all four colours both as a base and in the details, are made with the new soft jacquard and zephiro softlock fabrics, which are lightweight and comfortable. Shorts and trousers are also available.

Black and Pasifae purple characterise the entire women’s collection, from rain jackets to T-shirts, sports bras to shorts and leggings. Here too, the embossed graphics that characterise all the garments recall the hexagonal pattern of the leather details on Lamborghini car seats. Each garment in the new Activewear collection features a customised backneck with the logos of the two brands and the Macron Hero and Automobili Lamborghini logos on the sleeves or thigh edges of the trousers.

Macron Activewear for Automobili Lamborghini

Discover the Macron Lamborghini Activewear collection

A celebration of Italian excellence, through an exclusive line that combines Macron’s innovation with Automobili Lamborghini’s boldness, highlighting a passion for sport, performance and team spirit. The new Activewear collection is available on macron.com in the section dedicated to the Sant’Agata Bolognese-based company, on lamborghinistore.com and in the Automobili Lamborghini flagship store in Sant’Agata Bolognese.

Macron for Automobili Lamborghini

Macron and Automobili Lamborghini are teaming up both on the track and in everyday life. The two brands, united by their connection to the Bologna area, are presenting a line dedicated to the Squadra Corse and its supporters, as well as a special Activewear collection to bring the passion for four wheels to everyday sports activities.


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