BOLOGNA, 6 novembre 2025 – Macron – the iconic Italian brand and global leader in high-performance sportswear – closed the third quarter of 2025 with an 8% increase in revenue compared to the first nine months of last year, confirming the positive trend of recent times and consolidating its position in the market.
The company’s internationalisation strategy continues to generate value: the United Kingdom, Italy and Spain remain Macron’s main markets, where the brand is constantly strengthening its presence thanks to the quality of its products and the partnerships with important clubs and federations.
At the same time, growth is accelerating in Germany (+32%) and in the United States, where revenues rose from €3.8 million in the first nine months of 2024 to €9.9 million in the same period of 2025 – boosted by the operations of the Distribution Center opened in Connecticut in September 2024.
Positive results have been recorded across all regions, with several outstanding examples. In Europe, notable performances came from Poland, Bulgaria and Belgium, where the synergy between key technical sponsorships and the increased brand visibility – which has positively impacted productivity within the Macron Sports Hub retail network – has driven sales growth of over 70% in the first nine months of the year.
As the business expands globally, Macron continues to invest in its future by enhancing its headquarters infrastructure in Valsamoggia. Construction work on the expansion of the Macron Campus is progressing rapidly, with the completion of the fourth building scheduled for January 2026. Representing an investment of approximately €15 million, the new Macron Distribution Center 2 will further increase the company’s global operational capacity.
Macron thus continues to consolidate its position as a global benchmark in sportswear, with steady growth prospects in its core high-performance teamwear segment, and great enthusiasm for new initiatives – starting with the development of the lifestyle high-end collection Macron O.N.E. – Own Nothing Else.
Gianluca Pavanello, CEO of Macron, comments: “Macron is experiencing a phase of strong and comprehensive growth. We are not only meeting our turnover targets – we are surpassing them – and the results achieved in every market confirm the solidity of our vision. All launched projects are now fully operational, and we are ready to face the future with the awareness that the driving force behind our success is, and always will be, the passion, enthusiasm and daily commitment of every member of the Macron team.”
Buoyed by these results and the ongoing investments, Macron is confident of closing the year with a new record turnover (2024: €223.6 million).
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