- September 2024 revenue shows a +12.1% increase compared to last year.
- Across the three main European markets—UK, Italy, and Spain—the average growth rate is +15%.
- The target revenue of €220 million is within reach.
Building on a year of remarkable achievements, Macron is poised to continue its robust growth trajectory and expand its presence in key international markets. At the end of Q3 2024, the company recorded an impressive 12% growth in total revenue, with another quarter yet to come. Among its top-performing countries, the United Kingdom continues to lead, recording a significant 9% year-on-year increase. Sales in the UK reached 40 million euros by the end of Q3, compared to 37 million euros by the end of Q3 in 2023.
This positive momentum reflects Macron’s commitment to expanding its market share and strengthening brand presence. Other major markets have also contributed to this growth, with Italy and Spain achieving remarkable annual increases of 13% and 41%, respectively.
“We are thrilled with our performance this year, particularly in the UK, which remains our strongest market. These results underscore our dedication to delivering high-quality products and meeting the evolving needs of our customers,” said Gianluca Pavanello, Macron’s CEO.
Macron’s commitment to excellence and innovation has positioned it as a leader in sportswear, and its strategic moves this year underscore its ambitions for global expansion.
A milestone achievement thus far in 2024 was the opening of Macron’s new U.S. headquarters in Bridgeport, Connecticut. The state-of-the-art facility spans approximately 2,000 square meters (around 21,000 square feet), serving as a central hub for the company’s operations in North America. This new headquarters underscores Macron’s commitment to the U.S. market and positions the brand to better serve a growing customer base across the continent.
The year also marked the launch of two significant initiatives that signal Macron’s evolution into new market segments. The debut of Macron Clubhouse, the company’s first high-end collection, made a striking impact when it was unveiled in June at Pitti Immagine 2024. This premium line reflects Macron’s dedication to craftsmanship and style, appealing to a discerning clientele seeking refined sportswear. Additionally, Macron announced a prestigious three-year partnership with Automobili Lamborghini. As part of this collaboration, the Lamborghini Racing Team will wear Macron’s signature Macron Hero brand on circuits worldwide. This partnership combines the excellence of two Italian brands and further elevates Macron’s presence in the high-performance sportswear arena.
Looking ahead, Macron is focused on strengthening its global footprint, advancing its product offerings, and fostering partnerships with like-minded brands. With new markets, innovative products, and high-profile collaborations, Macron is set to redefine sportswear and continue its ascent as a global industry leader.
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