In the first six months of 2025, Macron – the iconic Italian brand and global leader in high-performance sportswear – posted total revenues of €107 million, representing a +14.7% increase compared to the same period in 2024 (€93 million) and over +30% compared to €79 million in 2023.
This positive performance confirms the strength of the company’s growth trajectory, underpinned by a business model strongly focused on international expansion. The United Kingdom and Italy remain Macron’s main markets, while significant growth has been recorded in several other countries: notably, revenues in Germany increased by +45% versus 2024, and in the United States revenues rose sharply from €1.4 million in H1 2024 to €5.4 million in H1 2025. The overseas expansion strategy, supported by the opening of the new distribution center in Connecticut in 2024, further demonstrates Macron’s ability to achieve its growth objectives even in macroeconomic environments marked by volatility.
At the same time, Macron continues to invest decisively in its future through the development of its headquarters in Valsamoggia. Just days ago, the company laid the first pillar of the fourth building of the Macron Campus: an investment of approximately €15 million that will further strengthen the Group’s operational capacity.
“The results achieved in the first half of 2025 once again confirm the soundness of our growth path and the value of the strategic choices made in recent years, particularly in terms of internationalization and our unwavering commitment to product quality,” commented Gianluca Pavanello, CEO of Macron.
“Our expansion into complex markets shows that our model based on innovation, sporting passion and attention to detail is appreciated worldwide. At the same time, the ongoing investments in the Macron Campus are essential to supporting this growth: we want to keep improving, looking to the future with ambition, convinced that beautiful things are created in beautiful places.”
On the back of these solid results and ongoing investments, Macron looks to the second half of 2025 with the goal of continuing its international expansion and closing the year with record annual revenues (2024: €223.6 million).
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