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Macron strengthens its brand strategy with the opening of Macron Studio and the launch of “Campus Talks” podcast

The new podcast project, co-hosted by renowned Italian basketball player Carlton Myers, represents a further investment in the content development strategy of the Macron Media House, a strategic asset supporting the brand’s communication and positioning.
January 27, 2026

Macron inaugurates the Macron Studio, the in-house podcast room located within the Macron Campus, and announces the launch of Campus Talks, the brand’s new podcast, which will be available on Macron’s YouTube channel and on all major streaming platforms starting in February 2026.

Campus Talks was created with the aim of using sport as a starting point to meet people and discover stories worth telling. The podcast is hosted by Macron’s Chief Brand & Communications Officer Angelo Marino and renowned basketball player Carlton Myers, who served as Italy’s flag bearer at the Sydney 2000 Olympic Games. In each episode, the co-hosts welcome athletes, professionals, managers and leading figures from the sports and cultural worlds, with the goal of engaging the community through a format that combines sport with personal values.

At a time when the most forward-thinking brands are called upon to manage their digital presence directly and continuously, Macron further strengthens its content development strategy through this new podcast project. Editorial responsibility is entrusted to the Macron Media House, the company’s in-house structure dedicated to supporting brand communication and positioning.

At the same time, the inauguration of the Macron Studio reinforces the strategic role of the Macron Campus. The company’s headquarters in Valsamoggia (Bologna) is currently undergoing a significant expansion programme which, in the coming months, will include the opening of a 600-square-metre gym, an in-house shop for visitors, and a Padel & Basketball Arena (Macron Dome) dedicated to employees, collaborators and partners.

Episodes of Campus Talks will be released according to an editorial schedule on Macron’s YouTube channel and will also be distributed on the main audio platforms, including Spotify, Apple Podcasts and Amazon Music.

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