Macron, Italian brand and global leader in high-performance sportswear, today officially launch Macron O.N.E. – a high-end lifestyle collection – with its first campaign featuring ambassador Elisabetta Canalis. The Italian model, fitness icon and perfect ambassador of the Activefashion concept, takes centre stage in the campaign shoot accompanying the launch of Macron O.N.E. pieces, now available online on Macron.com.
O.N.E. – Own Nothing Else is a collection that translates the culture of sport into the language of contemporary fashion, where Italian sartorial savoir-faire meets the innovation of technical fabrics. The result is a range of versatile and sophisticated pieces designed for both men and women. Functionality and style merge into one. Every day. Every moment. Everywhere.
While the 40 piece collection is timeless and conceived to be worn 365 days a year, this special campaign with Elisabetta Canalis focuses on key fall-winter pieces: men’s and women’s coats in wool and neoprene, elegant yet functional padded jackets, and a palette dominated by dark shades, with black as the main theme, complemented by navy for men’s pieces and ivory for women’s.
Gianluca Pavanello, CEO of Macron, commented: “Macron O.N.E. embodies an aesthetic shaped by sport, giving life to the concept of Activefashion. Choosing Elisabetta Canalis as our testimonial perfectly reflects this vision: elegance, dynamism and functionality united in a single concept. This campaign highlights the versatility of the collection and the innovation of our materials, reaffirming Macron’s commitment to the high-end lifestyle segment.”
Macron O.N.E. is available to purchase online at macron.com. For the latest updates from the world of Macron O.N.E., explore the official website or follow @macron.one on Instagram.
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