· Macron’s Board of Directors has approved a 2024 financial report that declares a consolidated turnover of €223.6 million euros and a pro forma EBITDA of €45.1 million.
· The United Kingdom and Italy are the brand’s two main markets. Nearly 80% of the company’s turnover is generated outside of its domestic market.
· Trends for the first quarter of 2025 also look extremely positive, with a YoY increase of 24.1%.
Another record business year for Macron, leading brand in sportswear, which closed 2024 with a financial report declaring a further double-figure growth.
Consolidated turnover exceeded 200 million euros at a final figure of €223.6 million, 13.7% higher than in 2023 (€196.6 million) and over 30% higher than in 2022 (€170 million). At the same time, pro forma EBITDA rose from €33.8 million in 2023 to €45.1 million in 2024, equivalent to 20.2% of turnover, thus confirming the sustainability of this growth trend.
The brand’s two main markets globally are the United Kingdom and Italy – both accounting for 21% of turnover – but Macron’s economic solidity is also reflected in consistent and solid growth figures across all the countries in which the Bologna-based company operates. These indicators confirm the validity of Macron’s international vision and the strength of the multi-sport & multi-country business strategy the company has followed decisively also in 2024. Key initiatives in this direction included the inauguration of the new US headquarters and distribution centre in Connecticut, and the arrival of the “Macron Hero” logo in the world of motorsport through prestigious partnerships with Lamborghini and Monster Energy Yamaha MotoGP.
Determination to grow even further is part of the company’s spirit and is declared by the Macron name (which is derived from the Greek “makro”, meaning “great”). Macron therefore has its sights set clearly on the future. This future is being built daily by an enthusiastic team at the Macron Campus in Valsamoggia (Bologna, Italy), which is becoming increasingly attractive, functional and sustainable. 2025 will see work beginning in the area surrounding the Campus. An investment of around 20 million euros will see the construction of two new buildings bringing the overall extension of the headquarters to 100,000 square metres.
2025 will also see the arrival on the market of Macron Clubhouse, the high-end collection of functional garments designed for use in everyday life and made from innovative, top-quality, high-performance materials. Entry into the world of fashion is an important step for Macron and aims to elevate the brand perception, following the “Designed in Bologna” philosophy, with an emphasis on tailoring, style, elegance, and refined taste.
“We are extremely proud of this latest record turnover. It is the result of excellent work done by our closely knit and highly ambitious team,” declares Gianluca Pavanello, CEO of Macron. “It is in Macron’s nature to set increasingly ambitious targets, so we are already looking to the next challenge and are eager to seize new opportunities. We shall continue to inspire people to become their own heroes through excellent products that combine performance, style and passion. The growth we have seen in recent years, along with results for the first quarter of 2025, confirms that we are heading in the right direction.”
Figures for growth in the first quarter of 2025 are extremely positive. Despite the instability and complexities of the international economic landscape, there has been a 24.1% increase compared to the same period last year.
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