Gioele Pracucci: from diary pages to the communication of a global brand

From a young age, Gioele Pracucci had a special connection with sports: he loved drawing jerseys in his diary, imagining logos, colors, and stories. Today, that passion has become his profession: at Macron, he serves as Social & Content Media Specialist. His role is to tell the brand’s story, give voice to its projects, and highlight every initiative through visual and textual content. After three years with the company, he has gained deep insight into its dynamics and moves confidently within the context, actively contributing to the brand’s growth.

Communicating a growing company
For Gioele, Macron represents a stimulating experience aligned with his aspirations: a young, dynamic environment that fosters creativity and values personal contribution. His goal is clear: to dedicate time, effort, and ideas to building an increasingly strong and recognized identity. “Here, there’s truly space to make an impact,” he says, emphasizing how formative and motivating this experience has been in every aspect.

A coherent and recognizable brand identity
One of the most challenging aspects of his role is communication around jersey launches: moments of high visibility where maintaining stylistic consistency and visual impact is essential. According to Gioele, leading the narrative of these launches is a valuable opportunity to strengthen the brand’s identity and build a recognizable style, while respecting the identities of partner clubs. Significant progress has been made over the past three years, but the ambition is to define the brand’s communication more clearly.

Passion as a driving force
For Gioele, working in sports communication is a privilege born from passion: “I feel lucky to have a job I genuinely love.” The ability to engage every day with what he loves makes his commitment even more authentic. But it’s also a responsibility: telling the brand’s story means highlighting everyone’s work, showcasing the quality of production, and conveying culture and values with consistency and credibility.

Communication as a strategic lever
Over these three years, Gioele has noticed a significant evolution: communication is increasingly recognized as a strategic activity within the company. Giving visibility to projects and people’s work helps strengthen a sense of belonging and creates a shared identity. “It gives dignity to everyone’s work,” he observes, and this awareness is reflected in the quality of content and team engagement.

Growing while leaving a mark
One of the aspects Gioele appreciates most about Macron is the ability to make a concrete contribution from day one. From the very first day, he felt the freedom to propose ideas, explore different languages, and experiment with new forms of expression. “There’s space for those willing to give a little extra,” he says, highlighting how motivating this approach is for those at the beginning of their professional journey. The communication team handles many diverse projects: from producing photo and video content to managing relationships with clubs and media. Every campaign is a collective effort and a shared satisfaction.

Macron in one word: team
If he had to choose one word to define his experience at Macron, it would undoubtedly be “team.” Working with motivated people united by the same goal makes every challenge more manageable and every success more rewarding. “The team spirit is felt every day: it comes from managers, colleagues, and mirrors the same spirit found in the world of sports, with which we deeply identify.”

In this context, every project is more than just a job: it is part of a shared story, built by those who believe in what they do.