Having joined Macron three years ago as an intern in Customer Service, today Elena Riccò holds the role of Customer Experience Specialist, supporting clients throughout every stage of their journey: from designing customized uniforms to post-sales assistance. A rapid evolution, marked by a growth path she herself did not expect in such a short time.
From her very first months, she had the chance to work on multiple fronts, interacting both with retailers – who make direct, operational requests – and with clubs, for whom more complex and tailored processes must be managed.
“I quickly learned to recognize different dynamics and priorities. This allowed me to acquire skills not only fast, but in a very concrete way.”
A first real, dynamic, and stimulating experience
For Elena, Macron represents her first real work experience after a few weekend jobs. She holds a degree in Interpreting and Intercultural Linguistic Mediation and a master’s in International Management. She speaks fluent English and Russian. Initially, it seemed that Russian would be her key to entering the job market, but the outbreak of war changed those prospects.
Macron’s job posting turned out to be a turning point. Today she works with retailers in countries such as Greece, Cyprus, Malta, and Eastern Europe, and has managed clubs in Spain, Italy, and that same Eastern European area.
“It’s a very dynamic job, never boring. From the very start of my internship, I was fully involved. Every day we receive many requests, with a constant flow. This dynamism also reflects the life of the company itself, with events, shared moments with clients, and internal activities.”
An environment that feels like home
Sports have always been part of her life, from karate to tennis, swimming to volleyball, and this makes Macron’s environment both familiar and stimulating. She moves naturally in a context where teamwork is essential, as is the idea of personal and professional growth.
“One goal I’ve set for myself is to get to know the company even better, which is highly structured and full of nuances. At the same time, I want to stay open to new responsibilities: Macron constantly puts you in a position to grow.”
Building relationships that make a difference
In her role, human connection is central. Elena highlights how much Macron encourages visiting the places where clients operate, building real, lasting relationships that go beyond purely commercial aspects.
“Even on vacation, if I pass through a city with a Macron Sports Hub, I like to stop by and say hello. We write to each other, we keep in touch: it’s an authentic relationship that is born and grows over time.”
Experiencing change firsthand
In just two and a half years, Elena has witnessed key transformations up close: the shift from Macron Store to Macron Sports Hub, the evolution from Customer Service to Customer Experience, and the introduction of a new management system.
“The system change affected every department and required intense preparation. As a team, we trained, tested, and ran simulations. Today, thanks to this change, many processes have improved significantly.”
The value of sharing
One of the aspects Elena most appreciates about Macron’s culture is the sense of belonging. Teamwork is not just an abstract concept, but a daily approach. When urgency arises, teams activate in synergy to find the most effective solution.
“The phrase that often comes to mind is one I see written in the gym: ‘play harder than yesterday’. At Macron, every day you try to give something extra, and you do it alongside the people next to you.”
For her, Macron represents an ongoing challenge: a place to grow and contribute, driven by the energy of a team that works tightly together toward shared goals.
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