Since joining Macron in March 2024, Alessandro Benna has become a key part of the sales team at the Macron Sports Hub in Turin. After a previous experience in the same sector, he seized the opportunity to step into a new, dynamic environment focused on growth and development. His role puts him in direct contact with sports clubs and federations across the region, with the goal of building strong and lasting relationships.
“Human connection is key. When you manage to build a level of trust that goes beyond the commercial aspect, you know you’ve done your job well.”
Tools that make the difference
One of the things Alessandro appreciated most since joining Macron is the quality of the tools available to the sales team. He highlights Pipe Drive, a platform that allows him to discover and connect with organizations that often fly under the radar: small clubs, niche federations, and emerging sports.
Equally valuable is My Macron Kit, a digital tool that not only provides clubs with a customization service, but also supports the sales process. It allows for the creation of brochures in just a few minutes and gives constant access to a complete, updated product catalog.
The presence of a showroom inside the store adds further value, enabling a tangible, immersive, and personalized experience for each customer.
A new way of working
Joining Macron also brought a shift in how Alessandro approaches his daily work. Although he already had a solid commercial foundation, he explains how the Macron environment helped him structure the negotiation and sales proposal phases more effectively, both with clubs and private customers.
“I’m working from a stronger foundation now. The goal is to grow both personally and professionally, deepening my knowledge of the territory and contributing to the brand’s expansion.”
Consistency, curiosity, and a desire to learn
Like any new adventure, this one came with its own initial challenges. For Alessandro, one of the biggest was adapting to the digital side of the business, something he hadn’t previously faced. But daily commitment and team support made all the difference.
Among the most rewarding experiences of his first few months at Macron was being able to bring over several clients from his previous job. The trust built over time carried through, showing just how important human relationships are in the world of sports business.
Growing beyond borders
At Macron, growth isn’t limited to your store or sales area. Alessandro shares the enriching experience of traveling to Wales for the Wales–South Africa rugby match. An opportunity to discover local Macron Sports Hubs and experience new cultures and business models.
“It was truly eye-opening. I recommend it to everyone. It gives you a real sense of how international Macron is and how important it is to understand the world you’re working in.”
Macron looks ahead
For Alessandro, Macron is, above all, a symbol of the future.
A company in constant evolution, always investing, innovating, and offering real growth opportunities to those who choose to be part of it.
“Coming from more static environments, I finally understood what it means to work in a company with a clear vision. At Macron, you never stand still. And I want to grow right alongside it.”
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