Macron World

Sport is more than a challenge. It’s a journey filled with emotion, sacrifice, and ambition. It’s the passion that drives us to push beyond our limits, and the determination that turns every obstacle into an opportunity.

Our mission is to stand beside teams and athletes at every stage of their journey, from their first steps to the world’s biggest stages, fueling team spirit and inspiring each individual to give their best, both on and off the field.

Macron develops its business through three main lines.
Technical sponsorships allow the brand to partner with sports teams, federations, and global organizations, providing customized apparel and equipment to ensure top performance and maximum visibility.

The Teamwear line offers high-quality, customizable collections for teams of all levels, distributed through over 170 Macron Sports Hubs and selected retail stores.

Finally, the Individual line focuses on innovative products for athletes and sports enthusiasts, with collections such as Racket sports, Activewear, Athleisure Icons and Macron O.N.E., blending functionality, style, and performance to elevate sportswear into a true lifestyle.

Founded in Bologna in 1971 as a sports goods store, Macron evolved in the 1980s into a small manufacturing company, producing garments for other sports brands.
In the 1990s, it launched its own brand while continuing third-party production.

Macron entered professional football in 2001 with its first sponsorship of Bologna FC 1909, marking the beginning of a growth journey in the world of sports club sponsorships.

In 2020, Macron inaugurated its state-of-the-art Campus, a 22,000 sqm facility combining offices and warehouses, surrounded by 55,000 sqm of green space. Designed with a focus on innovation, efficiency, and sustainability, the Campus includes shipping facilities, sports fields for material testing, and spaces dedicated to wellbeing and training.

In May 2025, work began on the Campus expansion with the new Distribution Center 2 (DC2), increasing the total green area to 115,000 sqm and introducing new spaces such as the Macron Dome, a cafeteria, an internal shop, and the Macron Workshop.

This marks another step forward to support growth, strengthen our global competitiveness, and continue innovating with sustainability and teamwork at the core.

Macron’s international expansion is the result of a continuous commitment to promoting sporting excellence through innovation, quality, and closeness to local markets.

With a network of strategically located subsidiaries, Macron strengthens its connection with clubs and federations, teams, athletes, and sports enthusiasts worldwide.