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Cookie Policy Extended information

WHAT ARE COOKIES:

Cookies are small strings of text that websites visited by the user send to the browser on their device (PC, Notebook, Smartphone, Tablet, etc.), where they are stored to be later retransmitted to the same websites upon the user’s next visit.

Macron S.p.A. – with registered office in Via Giulio Pastore, 57 – 40053 Valsamoggia, loc. Crespellano (BO), Italy, Tax ID 00442260378, VAT no. 01675921207, an Italian company engaged in the production and sale of sports apparel and equipment, informs the User, in its capacity as Data Controller, of the types of cookies that exist, as described and classified in accordance with the measures and guidelines contained in Annex 1 of Provision no. 231 of 10.06.2021 issued by the Italian Data Protection Authority, the European Data Protection Board (EDPB), Regulation (EU) 2016/679 (GDPR), and Legislative Decree no. 101 of August 10, 2018. 101.

TYPES OF COOKIES:

a) Technical Cookies

Technical cookies are used solely to enable normal use of the site and its services, such as accessing reserved areas.

They are not used for other purposes and are normally installed directly by the website owner or manager.

They can be divided into navigation or session cookies, which ensure normal website browsing and usage (e.g., enabling purchases or user login to reserved areas) and are deleted when the browser is closed, and persistent cookies, which remain stored until their pre-set expiration. There are also functionality cookies, which allow the user to browse based on selected criteria (e.g., language, selected products) to improve service quality.

No prior user consent is required to install these cookies.

b) Cookies analytics

Analytics cookies are used to collect aggregated and strictly anonymous information (e.g., via GA4 or similar tools) for internal research regarding the number of users and how they interact with the site. Their purpose is exclusively to improve and optimize the service for all site users and the site itself.
These cookies are treated as technical cookies when used directly by the site operator for user analytics.

These cookies are treated as technical cookies when used directly by the site operator for user analytics.

c) Profiling Cookies

I cookies di profilazione sono volti a creare profili relativi all’utente e vengono utilizzati al fine di inviare messaggi pubblicitari in linea con le preferenze manifestate dallo stesso nell’ambito della navigazione in rete.

Due to the intrusiveness of such cookies into users’ privacy, both EU and Italian legislation require that users be clearly informed and provide valid consent.

d) Third-Party Cookies

Third-party cookies are installed by websites other than the one being visited. They are often used for profiling activities, such as analyzing marketing campaign performance or delivering personalized advertising on the visited site. These activities are called “retargeting” and are based on user navigation (e.g., destination searched, pages viewed).

e) Web Beacons

Web beacons are lines of code that generate tiny images embedded in a web page or email. They allow the collection of statistical data on user activity to improve navigation and services.
For newsletters, if the user wishes to prevent statistical tracking, they should disable HTML in their email system so communications are read as text only.

Social Buttons

Among third-party cookies are so-called social buttons – graphic icons representing social networks (e.g., Facebook, Instagram) present on the website. These buttons allow users to interact directly with social networks through a click.

COOKIES USED ON THE WEBSITE https://www.about.macron.com

As outlined above, the site https://www.about.macron.com uses first-party technical and analytics cookies. Their purpose is to track navigation without identifying or profiling the user.

The site also uses third-party profiling cookies, specifically Google profiling cookies. Users are encouraged to read the relevant Cookie Policy:

• https://policies.google.com/technologies/cookies

The site uses social buttons in the header and footer that link to MACRON S.P.A.’s social media accounts. By clicking a social button, the corresponding social network may collect data regarding the user’s visit. Only in this case does the site enable third-party cookies.

Users are encouraged to read the third-party Cookie Policies linked below:

Since browsing data is considered personal data, we ask for your consent (or denial) for cookies as described above, particularly for analytics cookies.

COOKIE MANAGEMENT AND DELETION VIA BROWSER SETTINGS

In addition to the above, MACRON S.P.A. informs users that they may express or modify their cookie preferences using browser settings on their device (PC, Notebook, Smartphone, Tablet).
Note: closing the cookie banner using the [X] in the top-right corner will retain default settings—this means continued browsing will occur without any cookies or tracking tools beyond those strictly necessary (technical cookies).

MACRON SPA P.IVA 01675921207 – C.F. 00442260378  – R.E.A. n. 205114/BO – Cap. Soc. 842.344,55
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